| Başlık | Backbone |
| Haftanın | Merkley+Partners |
| Kampanya | Reputation - SBC Communications |
| Reklamcı | SBC Communications |
| Marka | SBC |
| Posted | Temmuz 2002 |
| Sektör | Telecommunications Services |
| Slogan | A big company. A big responsibility. |
| hikaye | This spot celebrates SBC's size and scope. Youll see a communications tower, wires, underground cables, linemen (and women), communities sbc serves, people (with rolled up sleeves) at their work stations. Youll feel the grit and sweat of hard work. |
| Medya Türü | Television |
| Süre | |
| Market | United States |
| Sanat Yönetmeni | Steve Ohman |
| Reklam Yazarı | Harold Karp |
| Ajans Prodüktörü | Rachel Novak |
| Yönetmen | Bruce Dowad |
| Prodüksiyon Şirketi Prodüktör | Jessica Cooper Carlson |
| Prodüksiyon Şirketi | Bruce Dowad Associates, Inc. |
More Work
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