Audi Occasion :plus - "Leave nothing to chance"

Romance

Romance Paris, France

1292

Marka: Audi Occasion :plus
Ülke: France

Reklamcı: Audi

Başlık	Leave nothing to chance
Başlık (ana dil)	Ne laissez rien au hasard
Haftanın	Romance
Kampanya	Leave nothing to chance
Reklamcı	Audi
Marka	Audi Occasion :plus
İlk Yayınlanma Tarihi	2023 / 4
Sektör	Cars
felsefe	Although the French people are increasingly turning to the used car market, they remain highly demanding when it comes to the quality and expectations of the cars. In this context, Romance has launched a new communication platform for the Audi used car label, «Leave nothing to chance», focusing on its expertise and tangible benefits such as the 110-point check or the 24-month warranty. To mark the launch of this new platform, the agency has developed an unprecedented advertising campaign that breaks away from the conventions of the automobile sector. To highlight the brand’s iconic models, the film leverages a classic piece of music : Beethoven’s 9th Symphony. However, like used vehicles that must be fixed by an expert before being sold, the famous melody is also altered and gradually «repaired» as the Audi expert carries out the checks. This innovative idea reflects the brand’s philosophy of striving for perfection in every detail.
felsefe (ana dil)	Après la campagne multi-primée « L’âge n’a pas d’importance », l’agence Romance dévoile cette semaine la nouvelle plateforme de communication du label Audi Occasion :plus. Intitulée « Ne laissez rien au hasard », elle se recentre sur l’expertise et les avantages concrets du label comme les 110 points de contrôle ou la garantie jusqu’à 24 mois pour tous les véhicules de moins de 8 ans. La campagne s’extrait des conventions publicitaires du secteur et continue le travail de conquête de nouveaux clients tout en renforçant la désirabilité de la marque Audi. Elle accompagne la montée en puissance du label Audi Occasion :plus dans un contexte marché où les enjeux du marché de l’occasion n’ont jamais été aussi forts. Afin de mettre en lumières les modèles iconiques de la marque, le film s’accompagne d’un grand classique : la 9ème symphonie de Beethoven. Mais à l’image des véhicules d’occasion remis à niveau par un expert avant d’être mis en vente, l’air de la célèbre mélodie est lui aussi altéré, et se « répare » progressivement, au fil des contrôles de l’expert Audi.
Medya Türü	Television
Süre	51 seconds
film müziği	Beethoven’s 9th Symphony
Chief Executive Officer (CEO)	Christophe Lichtenstein
Yaratıcı Yönetmen	Alexandre Hervé
Yaratıcı Yönetmen	Nicolas Smidt
Reklam Yazarı	Méline Deregnaucourt
Sanat Yönetmeni	Léo Tartrais
Agency TV Producer	Emilie Talpaert
Deputy Managing Director	Sébastien de Milleville
Direktör	Sarah Holgado
Strateji Planlamacı	Jules de Gaulmyn
Müşteri Temsilcisi	Camille Brauer
Müşteri Temsilcisi	Charlotte Levesque
Reklam Sorumlusu	François Larher
Reklam Sorumlusu	Mickaël Assié
Prodüksiyon Şirketi	Ocurens Content
Directors	Bleu Désert
Kompositör	Paul Corvaisier