Olivier Desmettre
Executive Creative Director at Publicis Conseil
Paris, France
BaşlıkPyeongChang 2018
Başlık (ana dil)PyeongChang 2018 (anglais)
BriefTo announce the Winter Olympic Games in South Korea, France Télévisions launched a film that was almost silent from beginning to end. The games would be broadcast live from 1 am, in the dead of night, so athletes and commentators were asked to keep their voices down. Athletes and commentators whisper through several Winter Olympic events. That's because on France Télévisions the games would be broadcast in the early hours of the morning.
Haftanın
Kampanya PyeongChang 2018
Reklamcı France Télévisions
Marka France Télévisions
PostedKasım 2018
Sektör TV/Radio Programs & Stations
hikaye To announce the upcoming Winter Olympic Games taking place in Pyeongchang, South Korea, France Télévisions launched a new movie, almost silent from beginning to end playing on what seemed to be a drawback: jet lag.The games were broadcasted in live starting at 1 am, while everybody in France was asleep.This mechanism, supported by athletes of many disciplines of the Olympics, allowed to work on the kind image of France Télévisions towards its public while putting forward all the programmes put in place so that the audience can follow the games in live despite the jet lag.
Medya Türü Television
Reklam Sorumlusu
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Reklam Yazarı
Sanat Yönetmeni
Müşteri Temsilcisi
Müşteri Temsilcisi
Strateji Planlamacı
TV Production
TV Production
Prodüksiyon Şirketi
Yönetmen
Prodüktör
Post Prodüksiyon
Post Prodüksiyon
Ses Prodüksiyonu
Ses Prodüktörü
Ses Prodüktörü

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