Başlık | Me & City - Polluted lookbook |
Haftanın | FRED & FARID Shanghai |
Kampanya | Polluted lookbook |
Reklamcı | Me & City |
Marka | Me & City |
İlk Yayınlanma Tarihi | 2016 / 1 |
Sektör | Apparel, Fashion & Footwear |
hikaye | China is the most polluted country in the world. However, everyone seems to be used to it and forgets that pollution leads to serious health issues. ME&CITY, for the launch of its new spring collection, decided to make a statement. Because if a fashion brand alone can’t end pollution, it certainly knows how to grab people’s attention. For the 2016 S/S Collection, ME & CITY would like to launch a project that could link the relationship of ME (Consumers) & CITY. To kick start the project, we first hope to probe one of the key issue that is bothering people in the city – air pollution. To make people react on the subject we create an interactive website: The PM2.5 Show We show beautiful scenes (e.g. girl dancing on a rooftop, guy playing piano, couple walking, and a guy biking) but only when there is no pollution. The more your city is polluted, the less you can see in the film. |
Medya Türü | Applications |
Süre | |
Daha fazla bilgi | http://mecity.banggo.com/ |
Yaratıcı Ajans Başkanı | Fred & Farid |
Yaratıcı Yönetmen | Feng Huang |
Yaratıcı Yönetmen | Laurent Leccia |
Reklam Yazarı | Laurent Leccia |
Reklam Yazarı | Nix Xiong |
Sanat Yönetmeni | Alexis Chatain |
Sanat Yönetmeni | Jerome Pinel |
Ajans Prodüktörü | Karim Naceur |
Digital Agency producer | Erick Alonso |
Prodüktör | Takan Tao |
Yönetmen | Laurent Leccia |
Fotoğrafçı | Chen Lu |
Fotoğrafçı | Alexis Chatain |
Agency supervisor | Fred & Farid |
Agency supervisor | Edmond Ho |
Brand supervisor | Daniela Silva |
Brand supervisor | XinAi ZHANG |
Brand supervisor | Bobo Cui |