Eleme - "Edible Chopsticks"

FRED & FARID Shanghai

FRED & FARID Shanghai Shanghai, China

Ödüller

12602

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Marka: Eleme
Ülke: China

Reklamcı: Alibaba

Başlık	Edible Chopsticks
Brief	Disposable chopsticks endanger our health (as they're whitened with chemicals), and nature (due to deforestation). And for what? A single use of 25 minutes on average, before being thrown away. So why are people still using them? Because there is no alternative, obviously. In fact there is. Introducing Edible Chopsticks: chopsticks you can actually eat.
Haftanın	FRED & FARID Shanghai
Kampanya	Edible Chopsticks
Reklamcı	Alibaba
Marka	Eleme
Posted	Ağustos 2018
Sektör	Retail, Distribution & Restaurants
hikaye	Every year, 80 billion pairs of disposable chopsticks are produced in China, which are only used once, for an average lifetime span of 25 minutes and then discarded.;It’s the equivalent of 3.8 million trees, the country already suffers from serious deforestation, only 3.34% of China’s forests remain intact, according to Greenpeace.;Safety is another worry, as many chopsticks are whitened with chemicals like hydrogen peroxide, paraffin, and sulfur dioxide, which can lead to respiratory disorder, gallstones, cancer...;Eleme, China’s leading food delivery platform (holding more than 55% of market share), processes alone around 15 million orders a day. That’s a lot of chopsticks that are going straight into the trash, or left sitting in a corner, unused and forgotten.;As part of their Relab program (‘Reduce, Reuse, Recycle’ actions), Eleme introduced Edible Chopsticks,that you can actually eat. It’s as solid and precise than normal chopsticks, but it’s completely sustainable.;Brief Explanation;Edible Chopsticks is made of wheat flour blended with icing sugar, milk powder, butter and water without preservatives. Edible chopsticks are made in three different flavors: Original Wheat, Matcha, and Purple Sweet Potato. Our product also has a long shelf life of more than 10 months, and if you don’t want to eat it, you can just throw it away, it decomposes within a week.;Our packaging is made from 100%-recycled paper, it’s completely sustainable. We wanted our design to be as appealing as a candy bar, bright, colorful, and mouth-watering.;Eleme already partnered with 43 major restaurants chains* in the country, spreading our Edible chopsticks. Within a week, 250 000 pairs have been spread out. And it’s only the beginning, since Eleme will progressively announce new restaurants’ partnerships in the coming weeks.
Medya Türü	Case Study
Süre	121 seconds
Yaratıcı Ajans Başkanı	Fred & Farid
Yaratıcı Yönetmen	Adrien Goris
Yaratıcı Yönetmen	Feng Huang
Reklam Yazarı	Adrien Goris
Reklam Yazarı	Marie Dutech
Reklam Yazarı	Léo Michel
Reklam Yazarı	Mentos Feng
Reklam Yazarı	Di Ye
Sanat Yönetmeni	Adrien Goris
Sanat Yönetmeni	Uty Chen
Sanat Yönetmeni	Antoine Robin
Sanat Yönetmeni	Chen Xi
Müşteri Süpervizörü	Feng Huang
Müşteri Süpervizörü	Qiongyou Zhang
Müşteri Süpervizörü	Blair Wang
Yönetmen	Leo Liu
Ajans Prodüktörü	Charles Renard
Ajans Prodüktörü	Zhejun Li
Strategist	Steven Ma
Strategist	Wang Cai Wei
Görüntü Yönetmeni	Leo Liu
Görüntü Yönetmeni	Vincent Arassus
Chief Creative Officers	Fred & Farid
Executive Creative Director/Agency Supervisor	Feng Huang
Creative Director/Copywriter/Art director	Adrien Goris
Copywriter	Marie Dutech
Copywriter	LÃ©o Michel
Copywriter	Mentos Feng
Copywriter	Di Ye
Art Director	Uty Chen
Art Director	Antoine Robin
Art Director	Chen Xi
Brand Supervisor	Songqian Wu
Brand Supervisor	Yijun Wang
Brand Supervisor	He Li
Agency Supervisor	Qiongyou Zhang
Agency Supervisor	Blair Wang
Agency Producer	Charles Renard
Agency Producer	Zhejun Li
Production Team	Leo Liu
Production Team	Vincent Arassus
Brand Strategist	Steven Ma
Brand Strategist	Wang Cai Wei
Entrant Company	FF SHANGHAI
Idea Creation	FF SHANGHAI
Production	FF SHANGHAI
PR	FF SHANGHAI
Media Placement	FF SHANGHAI
Additional Company	ELEME