HSBC - "The Museum of Procrastination"

J. Walter Thompson London

J. Walter Thompson London London, United Kingdom

18626

Marka: HSBC
Ülke: United Kingdom

Reklamcı: HSBC

Başlık	The Museum of Procrastination
Haftanın	J. Walter Thompson London
Kampanya	Supporting Human Ambition
Reklamcı	HSBC
Marka	HSBC
İlk Yayınlanma Tarihi	2015 / 11
Sektör	Banking & Financial Services, Investments, Stock Brokers
hikaye	The light-hearted and playful film features a group of people being shown round the awe-inspiring ‘The Museum of Procrastination’ by a charismatic guide. It is a strange place of wondrous rooms and magical displays, symbolising good intentions that were never realised. From unused gym membership cards and unfinished novels, to musical instruments barely played. The Museum stands as a testament to all those pursuits, ideas and inventions that were never explored, or never given the chance of coming to fruition. The focus of the film is on a young woman, Ellie, who after being guided round the Museum has a moment of reflection about the ambitions she never pursued. From the dream-like museum we suddenly cut to her at her desk at home seemingly inspired, she picks a previously discarded idea out of the waste paper bin, as if about to start turning her dreams into reality.
Medya Türü	Television & Cinema
Süre	60 seconds
Ses	750mph
Reklam Sorumlusu	Andrea Newman
Reklam Sorumlusu	Hamish Goulding
Reklam Sorumlusu	Brianna Davis
Yaratıcı Yönetmen	Axel Chaldecott
Yaratıcı Ekip	Richard Hol
Strateji Planlama	Rob Alexander
Direktör	Luke Kenny
Müşteri Direktörü	Charlie Martyn
Müşteri Temsilcisi	Gemma Swinglehurst
Ajans Prodüktörü	Doug Wade
Prodüktör Yardımcısı	Eleanor-Rose Stamp
Yönetmen	Traktor
Prodüksiyon Şirketi	Traktor
Editör	Edward Line
Ses	Sam Ashwell
Global Director in Charge	Joseph Petyan