Sheba - "#4AMStories"

AMV BBDO

AMV BBDO London, United Kingdom

5227

Marka: Sheba
Ülke: United Kingdom

Reklamcı: Mars, Inc.

Başlık	#4AMStories
Haftanın	AMV BBDO
Kampanya	#4AMStories
Reklamcı	Mars, Inc.
Marka	Sheba
İlk Yayınlanma Tarihi	2020 / 11
Sektör	Pet Food, Pet Care Products & Services
hikaye	To kick-off National Cat Day, SHEBA launched their #4AMStories campaign in solidarity with cat owners everywhere who know what it’s like to get woken up in the early morning hours by their feline friends. All cat parents have to cope with that 4AM feline alarm clock at some point, but what they might not know is that cats are crepuscular creatures and are more active in the evening and nighttime hours. It’s their instinctual urge to wake their owners up by hunting, playing and feeding in the middle of the night. All they really need is some SHEBA to satisfy those nocturnal cravings. SHEBA wants to connect with cat owners in this moment of need and provide them with The SHEBA Presents the 4am Stories Podcast, which is hosted by Spotify, to help owners drift gently back to sleep thanks to a story performed by Doctor Dillon, AKA folk musician Steve Dan Mills. The brand is running ads at 4 a.m. on Instagram and Facebook that encourage cat owners to share their own #4AMStories for a chance to win free SHEBA. The campaign will be supported by featured content on SHEBA.com, organic and paid social content from the brand’s Instagram channel, custom content from cat influencers, a BuzzFeed homepage takeover and SHEBA-branded Instagram GIFs.
Medya Türü	Television
Süre	141 seconds
Ses	750mph
Yaratıcı Ajans Başkanı	Alex Grieve
Yaratıcı Yönetmen	Nadja Lossgott
Yaratıcı Yönetmen	Nicholas Hulley
Yaratıcı Yönetmen	Jay Phillips
Yaratıcı Yönetmen	Neil Clarke
Yaratıcı Ekip	Cesar Herszkowicz
Yaratıcı Ekip	Marcos Almirante
Yaratıcı Ekip	Zak Loney
Müşteri Temsilcisi	Matt Henry
Müşteri Temsilcisi	Ella Fanshawe
Müşteri Temsilcisi	Alice Kassapian
Strategy Team	Emily Brydon
Strategy Team	Phoebe Fielding
Strategy Team	Brian Williamson
Ajans Prodüktörü	Darapen Vongsa-Nga
Prodüksiyon Şirketi	Friends Electric
Yönetmen	Ewan Jones Morris
Prodüksiyon Şirketi Prodüktör	Giles Edward-N
EP	Barney Richard
Konsept	Ricardo Bessa
Storyboards	Ricardo Bessa
Animasyon	Bradley Franklin
Animasyon	Rosalvo Melo
Animasyon	Alixe Labato
Animasyon	Tom Crate
Animasyon	Theo Tagholm
CG Lead	Dean Robinson
CG Artists	Joe Trimby
CG Artists	Jordan Dunstall
CG Artists	Ed Sherwood
CG Artists	Nikolai Maderthoner
CG Artists	Tom Di Stasio
CG Artists	Julie Cruette
CG Artists	Luis Cancio Villalonga
Görüntü Yönetmeni	Jed Darlington-Roberts
Sound Recordist	Adam Davies
Editör	Holly Winship
Renklendirme	ETC
Renkçi	Luke Morrison
Ses Post Prodüksiyon	Sam Studio
Ses Post Prodüksiyon	Jake Ashwell
Ses Post Prodüksiyon	Sam Ashwell