LIONSGATE+ - "It Lives on LIONSGATE+"

adam&eveDDB

adam&eveDDB London, United Kingdom

Ödüller

3597

Marka: LIONSGATE+
Ülke: United Kingdom

Reklamcı: Lionsgate Entertainment Corporation

Başlık	It Lives on LIONSGATE+
Haftanın	adam&eveDDB
Kampanya	It Lives on LIONSGATE+
Reklamcı	Lionsgate Entertainment Corporation
Marka	LIONSGATE+
İlk Yayınlanma Tarihi	2022 / 9
Sektör	Online Leisure & Entertainment Services
hikaye	The film, conceived by Mark Shanley at adam&eveDDB, blends real life action, from typical living room sofas, with animated graphics demonstrating the adrenaline hit we get from a super suspenseful scene, the belly laughs delivered by the funniest comedy, and the heart-stopping power of intrigue. Wonder, excitement, thrill, audacity, passion, intrigue, drama, escape, amazement – these words and more all flash before our eyes, along with glimpses of a few of the shows you can see, including The Great with Elle Fanning and Nicholas Hoult, Outlander, with Sam Heughan, Mary J. Blige in Power Book II: Ghost, and Julia Roberts in Gaslit. The film ends with the line: “It lives on LIONSGATE+.” (not all titles available in all territories).
felsefe	Today adam&eveDDB can reveal the re-launch of the on-demand global streaming platform, STARZPLAY, owned by feature film company Lionsgate Entertainment Corporation, under the new brand name LIONSGATE+. adam&eveDDB won STARZPLAY following a competitive pitch earlier this year, to relaunch the brand across Europe and Latin America. Breaking today, “It Lives on LIONSGATE+” is an integrated campaign, spanning film, DOOH, digital and audio, that gives audiences a taste of all there is to experience on the platform, by focusing on the visceral, physical experiences of great entertainment. The campaign is based on the insight that viewers are changing how they pick the shows they watch, with many of us choosing content that matches our mood. adam&eveDDB brings this to life in a 60-second film showing just how much goes on in our brains and bodies when we’re gripped by a brilliant story. The film was directed by Finn Keenan of RiffRaff films, known for his work on Nike, EA Sports and JustEat. adam&eveDDB worked with three post houses globally to give achieve different iterations of the body’s emotions. UNTOLD developed the opening shot of the brain – a crackling, lighting bolt of stimulation, rendered in the LIONSGATE+ brand’s teal colours; FUTURE DELUXE brought to life the Jeff Koons-inspired balloon stomach; and ABSOLUTE created the entrancing heart with golden flecks that pump with intensity. The intense film trailer style score was sound designed by 750mph in London. The team at adam&eveDDB in London collaborated closely with global partners DDB Latina and adam&eveNYC, to deliver campaigns tailored to each local market.
Medya Türü	Television
Süre	60 seconds
Market	Mexico, United States, Brazil, France, Germany, Spain
Editing Şirketi	Trim Editing
Post Prodüksiyon	Absolute Post
Ses Post Prodüksiyon	750mph
Reklam Sorumlusu	Superna Kalle
Reklam Sorumlusu	Linnea Hemenez
Reklam Sorumlusu	Melissa Stankowski
Reklam Sorumlusu	David Hutchin
Head of PR	Devon Sanceda
Head of Social	Candice Heath
Reklam Sorumlusu	Walker Smith
Reklam Sorumlusu	Lacey Batiste
Reklam Sorumlusu	Omar Khan
Reklam Sorumlusu	Stephany Bustos
Client Executive Creative Director	Rama Crouch-Wong
Client Creative Director	Kirk Fennel
Reklam Sorumlusu	Curtis Forristal
Reklam Sorumlusu	Jessica Echavez
Reklam Sorumlusu	Nicole Tassio
Reklam Sorumlusu	Stephanie Nusenow
Yaratıcı Yönetmen	Mark Shanley
Prodüktör	Lindsay Moyes
Planner	Lisa Stoney
Yönetici Direktör	James Rowe
Direktör	Jo Lorimer
Proje Sorumlusu	Alice Southam
Yaratıcı Ajans Başkanı	Richard Brim
Chief Executive Officer (CEO)	Tammy Einav
Chief Strategy Officer	Martin Beverly
Head of DE& I	Bukola Garry
Social content director	Camille Standen
Social Executive	Osob Yusuf
Prodüksiyon Şirketi	Riff Raff Films
Yönetmen	Finn Keenan
Prodüksiyon Sorumlusu	Matthew Clyde
Prodüktör	Kate Brady
Sinematografi	Simona Chaudoir
Görüntü Yönetmeni	Simon Chaudoir
Editör	Thomas Grove Carter
Post Prodüksiyon	Untold
Post Prodüksiyon	Future Deluxe
Post-production Producer	Ian Berry
Post-production Producer	Helen Chang
Post-production Producer	Nathan Hoad
Post-production Producer	Lisa Vaughan
Post-production Producer	Catherine Terricini
VFX Creative Director	Dave Fleet
VFX Creative Director	Chris Redding
VFX Creative Director	Phil Oldham
VFX Creative Director	Jonas McQuiggan
VFX Creative Director	Adrian Lawrence
Renkçi	Julian Alery
Ses Post Prodüksiyon	Sam Ashwell
Kompositör	Alloy Tracks
Medya Ajansı	Local Planet
Prodüksiyon Şirketi	Cain & Abel
Business Affairs	Jamie Hirst
Senior Producer	Alberto Boldini
Editorial Producer	Ludovica Melica
Head of Language	Sarah Mrowicki
Translation Producer	Maria Dilena
QC Team	Stuart Moore
QC Team	Chloe Maudsley
QC Team	James Pyne
Editör	Jason Fox
Editör	Tom James
Agency	ALMA DDB
President/CEO	Isaac Mizrahi
Strateji Planlama Direktörü	Jorge Beccera
Agency	TracyLocke BRASIL
Yaratıcı Ajans Başkanı	Daniel Ottoni
Agency	DM9DDB
CBO	Anita Souza
Müşteri Direktörü	Valéria Cirello
Yaratıcı Yönetmen	Marcos Abrucio
Senior Copywriter	Jaque Juns
Senior Art Director	Marcio Pelense
Agency	DDB Mexico
President	Juan Isaza
VP Client Service	Montserrat Villafañe Molina
Müşteri Direktörü	Carla De La Parra
Senior Copywriter	Kathia Cervera
Senior Copywriter	Maricela Ortega
OOH Creative Director	Mark Shanley
Müşteri Temsilcisi	Keenan Moos
OOH Integrated producer	Nereida Valles
Digital Associate Producer	Kayla Rudess
Proje Sorumlusu	Kimmy Harvey
Head of Design	Mitch Horton
Senior Graphic Designer	Kelsey Plantas
Tasarımcı	Chris Young
Tasarımcı	Brian Dalessandro
Activation	Juliet Penn-Hughes
Activation	Gareth Evans