| Başlık | Celebration |
| Haftanın | Y&R London |
| Kampanya | Celebration |
| Reklamcı | Warburton's |
| Marka | Warburtons |
| İlk Yayınlanma Tarihi | 2011 / 3 |
| Sektör | Biscuits, Bread, Crispbread |
| Slogan | We care because our name's on it. |
| hikaye | The TV campaign shows an ordinary working day at the Warburton's factory. Yet, when the 1 million loaf comes to the end of the factory conveyor belt the family of employees burst into a roar of celebration with laughter, music, balloons and hugging...only to find that when everyone regains their composure and the 1 millionth and one load is made the same excitement is triggered, exuding the depth of passion and care that goes behind each loaf. |
| felsefe | The epic 60” TV and cinema campaign shows an ordinary working day at the Warburton’s factory. Yet, when the 1 millionth loaf comes to the end of the factory conveyor belt the family of employees burst into a roar of celebration with laughter, music, balloons and hugging… only to find that when everyone regains their composure and the 1 millionth and one loaf is made the same excitement is triggered, exuding the depth of passion and care that goes behind each loaf. The film ends with the new campaign line “Warburtons. We care because our name’s on it” showcasing that it is the people behind the bread that guarantee its quality. |
| Medya Türü | Television |
| Prodüksiyon Şirketi | Gorgeous Enterprises |
| Ses Post Prodüksiyon | Grand Central Recording Studios |
| Müşteri Temsilcisi | Josh Harris |
| Strateji Planlama | Neasa Cunniffe |
| Strateji Planlama | Liz Wolstenholme |
| Strateji Planlama | Ben Kay |
| Sanat Yönetmeni | David Godfree |
| Reklam Yazarı | Mark Waldron |
| Yaratıcı Yönetmen | Mark Roalfe |
| Reklam Sorumlusu | Jane Sutton |
| Reklam Sorumlusu | Kate Freeman |
| Reklam Sorumlusu | Richard Hayes |
| Business Director | Nick Fokes |
| Ajans Prodüktörü | Jody Allison |
| Yönetmen | Vince Squibb |
| Editör | Paul Watts |
| Editing Şirketi | The Quarry |
| Post Prodüksiyon | The Mill London |
| Post Prodüksiyon | Liz Brown |
More Work
SEE ALLInterview Claynation
- MARKA:
- Land Rover
- HAFTANIN:
- Wunderman Thompson UK
Good Morning
- MARKA:
- Dreams
- HAFTANIN:
- Y&R London
Goodnight
- MARKA:
- Dreams
- HAFTANIN:
- Y&R London
Goodnight
- MARKA:
- Dreams
- HAFTANIN:
- Y&R London
Island
- MARKA:
- Bacardi
- HAFTANIN:
- Y&R London