Ford Edge - "Napoleon"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

4833

Başlık	Napoleon
Haftanın	BBR Saatchi & Saatchi
Kampanya	Napoleon
Reklamcı	Ford Motor Company
Marka	Ford Edge
İlk Yayınlanma Tarihi	2014 / 11
Sektör	Automotive
Slogan	Who you callin' tiny?
felsefe	Our idea in two words: Napoleon Bonaparte.Under the message "Who you callin' tiny" we decided to draw a parallel between one of the smallest but undoubtedly most powerful and daring men that ever lived,and the performance of the FORD EDGE Eco-Boost engine.Israeli men now know. Tiny is powerful!So who you callin' tiny?
Sorun	Common sense has it that larger engines are more powerful.That may have been true but only until the launching of the FORD EDGE's new "Eco-Boost" engine – which although smaller is as powerful as its predecessors.But how do you get this message across to Israeli men - who predictably believe bigger is better - and explain to them that size doesn't matter?
Medya Türü	Print
Market	Israel
Yaratıcı Yönetmen	Nadav Pressman
CEO	Yossi Lubaton
Yaratıcı Yönetmen	Eran Nir
Reklam Yazarı	Becky Malakov
Sanat Yönetmeni	Ori Hasson
VP Group Account Head	Hagai Leeran
Müşteri Süpervizörü	Alon Goldman
Müşteri Temsilcisi	Ori Ben-Dror
Müşteri Temsilcisi	Chen Halpern
VP Production	Dorit Gvili
VP Strategic Planning	Shai Nissenboim
Strateji Planlamacı	Lora Goichman
İlustratör	Ido Hirshberg
Photoshop Artist	Yaniv Shahar
Trafiker	Ronit Doanis