Midttrafik - "Epic Bus: The Sequel"

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Başlık	Epic Bus: The Sequel
Kampanya	Epic Bus: The Sequel
Reklamcı	Midttrafik
Marka	Midttrafik
İlk Yayınlanma Tarihi	2015 / 2
Sektör	Transport, Travel and Tourism
Slogan	"We will drive you"
hikaye	This ad is a humorous attempt at engaging young audiences in Midttrafik's region by juxtaposing public transport (often considered mundane, boring, and for poor people) with an epic movie-like style and tone. The ad is a continuation of the 2012 viral hit "The Bus".
felsefe	The concept is to engage young audiences in Midttrafik's region by juxtaposing public transport (often considered mundane, boring, and for poor people) with an epic movie-like style and tone. We follow the point of view of a "cool" bus passenger who has everything going for him. The ladies are throwing their panties at him and he's even so lucky that he randomly finds quarters on the street.
Sorun	In 2012 a customer survey showed that young people in Midttrafik's region between the ages of 18-34 believed that the bus had a bad reputation and that it wasn't considered "attractive". This became the motivation for an image campaign that would seek to improve the image of the bus amongst young people.
Medya Türü	Television
Süre	125 seconds
Yönetmen	Peter Harton
Prodüksiyon Şirketi Prodüktör	Jan Pedersen
Prodüksiyon Şirketi Prodüktör	Ronni Madsen
Yaratıcı Yönetmen	Jan Pedersen
Yaratıcı Ekip	Jan Pedersen
Yaratıcı Ekip	Ronni Madsen
Yaratıcı Ekip	Thomas Falkenberg
Prodüksiyon Şirketi	M2Film