| Başlık | The Dislike Petition |
| Haftanın | Y&R Israel |
| Kampanya | Women for Sale |
| Reklamcı | Atzum |
| Marka | The Task Force of Human Trafficking |
| İlk Yayınlanma Tarihi | 2010 / 9 |
| Sektör | Charities, Foundations, Volunteers |
| Slogan | If you don't like what you see, click on the Dislike button |
| Sorun | <!--[if gte mso 9]><xml> Normal 0 21 false false false FR X-NONE X-NONE </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tableau Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> The Dislike Petition is part of an integrated campaign for Atzum, the Task Force on Human Trafficking. The campaign launched with the opening of a 24 hour pop-up store “WomenToGo” which sold women in one of the busiest shopping malls in Tel Aviv, Dizengoff Center. Further elements included a designated minisite, collaboration with zap.co.il, a comparison site to create a new category: Woman Comparisons, and special catalogue showcasing the women for sale which was sent to all Parliament members. |
| Medya Türü | Web Site |
| Yaratıcı Yönetmen | Zeev Ravid |
| Yaratıcı Ajans Başkanı | Gideon Amichay |
| Yaratıcı Yönetmen | Tzur Golan |
| Yaratıcı Yönetmen | Roy Cohen |
| Yaratıcı Yönetmen | Sagi Blumberg |
| Yaratıcı Yönetmen | Yariv Twig |
| Reklam Yazarı | Liron Ben-Yacov |
| Reklam Yazarı | Sharon Refael |
| Reklam Yazarı | Oren Meir |
| Sanat Yönetmeni | Dan Kashani |
| Sanat Yönetmeni | Gil Aviyam |
| Tasarımcı | Gilad Boby |
| Müşteri Direktörü | Yael Yuz |
| Müşteri Temsilcisi | Lia Gat |
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