Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V. - "Saved Memories"

Serviceplan Germany

Serviceplan Germany Munich, Germany

Ödüller

1626

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V.
Ülke: Germany

Reklamcı: Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V.

Başlık	Saved Memories
Brief	Many trans people find it too painful to look at their childhood photographs. Childhood pictures can trigger gender dysphoria, a condition where people feel their body does not align with their true gender identity. As a result, old photographs stay packed away. The SAVED MEMORIES PROJECT is a creative community supporting trans people in recovering lost childhood memories with the help of Artificial Intelligence. Childhood photographs are scanned and then transformed with AI to align the images with the person's true gender identity. At the heart of the project is a documentary short film where three inspiring trans influencers tell their stories and unpack their old photos to have these moments reimagined with AI. The call-to-action drives people to saved-memories.org, where they find detailed tutorials by project AI artist Jacque Alomo that show them how to transform their own images or those of a loved one.
Haftanın	Serviceplan Germany
Kampanya	Saved Memories
Reklamcı	Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V.
Marka	Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V.
İlk Yayınlanma Tarihi	2023 / 5
Sektör	Charities, Foundations, Volunteers
hikaye	Many Trans people report that they cannot look at their childhood photos after a successful transition: "Saved Memories" transforms childhoood pictures to reflect the person’s true gender identity using artificial intelligence
Medya Türü	Case Study
Süre	120 seconds
Ses Tasarım Şirketi	Not a Machine Berlin
Müzik Şirketi	Not a Machine Berlin
Post	Marla Grading
Prodüksiyon	Marla Grading
Global Chief Creative Officer	Alex Schill
Yönetici Direktör	Myles Lord
General Manager	Maximilian Florian Schöngen
Editing Şirketi	Moritz Scharl
Yaratıcı Ajans Başkanı	Till Diestel
Yaratıcı Yönetmen	Jan Lucas
Yaratıcı Yönetmen	Frauke Ehlers
Sanat Yönetmeni	Katrin Burkhardt
Sanat Yönetmeni	Elisabeth (Lana) Kari
Sanat Yönetmeni	Alexandre Levesque
Ajans Prodüktörü	Josephine Rügge
Yönetmen	Sarah Fürstenberg
General Manager	Eva Sophie Vogelgesang