Başlık | The Risk |
Haftanın | Rethink Communications Inc. |
Kampanya | The Risk |
Reklamcı | Government of Ontario |
Marka | Government of Ontario |
Posted | Temmuz 2019 |
Sektör | Public Safety, Health & Hygiene |
hikaye | The campaign is part of a broader government initiative to create awareness around Rowan’s Law. The law, a concussion protocol legislation, is named after Rowan Stringer, an Ontario high-school rugby player who tragically died after sustaining multiple concussions at the age of just 17. The 360 campaign created by the agency, Rethink, also includes: a 30s version running in cinema, as well as a design system with a modular logo for Rowan’s Law created to identify the various signs of concussion and, while not mandatory, can be implemented into amateur sports uniforms. The logo features a stop symbol divided into the two sides of a human brain. |
Medya Türü | Television & Cinema |
Süre | |
Advertising Agency | Rethink Communications Inc. |
Yaratıcı Yönetmen | Christina Yu |
Yaratıcı Yönetmen | Mike Dubrick |
Yaratıcı Yönetmen | Aaron Starkman |
Sanat Yönetmeni | Zachary Bautista |