Adriana Legay
Editör at Stink Paris
Boulogne-Billancourt, France
BaşlıkTurn Down the Silence
Haftanın
Kampanya Way of the Desperados
Reklamcı Heineken
Marka Desperados
İlk Yayınlanma Tarihi 2015 / 3
Sektör Pre-Mixed Cocktails
Slogan Let your pupils party
hikaye W+K Amsterdam revealed a new campaign for Heineken brand Desperados — “the one and only original Tequila Flavored beer” — entitled “Way of the Desperados.” 
felsefe The campaign is built around a series of seven 15-second broadcast and digital spots. Each attempts to show people having a good time with the product, such as the bicyclists in “Ride the Wind” (featured above). Graphics and color palette in the campaign evoke the 90s nostalgia feel that seems to be in vogue at the moment.
In “Turn Down the Silence,” a guy wakes up the neighborhood by playing a drum pad in the middle of the night, which seems like kind of a dick move, but apparently the music is appreciated by fellow Desperados drinkers. Aside from some cohesion given to the spots by graphical choices, they kind of tend to be all over the place in an ADHD kind of way.
While these spots launched on broadcast in the UK today and will roll out across Europe (including Spain, Germany, Poland, Switzerland, Ireland and Austria) in the coming week, it feels like their real home is online. The campaign is also supported by a print component sporting “over 80 hand-drawn print headlines” drawing inspiration from DIY punk rock show and block party flyers and a Tumblr page.
Joseph Burrin and Sean Condon, creative directors at W+K Amsterdam, wrote:
“To turn Desperados into a lifestyle brand which is relevant for its audience, we needed to avoid some of the usual cues that are so common in this category. Instead we created a distinct visual language and tone of voice that Desperados drinkers everywhere could relate to. It’s fun and crazy. Not too polished. Real.” 
Medya Türü Web Film
Süre
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Prodüktör
Head of Broadcast Production
Prodüksiyon Sorumlusu
Proje Sorumlusu
Editör
Planner
Interactive Producer
Sound Designer/Mixer
Group Account Director
Prodüktör
Müşteri Direktörü
Sanat İşleri Satın Alma Sorumlusu
Müşteri Temsilcisi
Sound Designer/Mixer
Prodüktör
Yaratıcı Yönetmen
Executive Director Global Marketing
Global Brand Director
Global Business Development Manager
Global Brand Manager
Yaratıcı Yönetmen
Sanat Yönetmeni
Sanat Yönetmeni
Reklam Yazarı
Reklam Yazarı Copywriter Ebba Hult (Print)
Director of Interactive Production
Senior Designer
Typeface
Tasarımcı
Tasarımcı
Retoucher
Proje Sorumlusu
Business Affairs
Yönetmen
Görüntü Yönetmeni
Müzik
Flame Artist
Telesine
Flame Artist
2D
2D
CG Supervisor
Artistic Director
GIF Designer
GIF Designer
Product photography
Lifestyle photography
Ses Post Prodüksiyon
Editing Şirketi
Prodüksiyon Şirketi
Müzik
Müzik
Post Prodüksiyon
Prodüksiyon Şirketi
GIF Designer

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