SheSays - "Why Has She Gone? 1"

630

Marka: SheSays
Ülke: United Kingdom

Reklamcı: SheSays

Başlık	Why Has She Gone? 1
Kampanya	Why Has She Gone?
Reklamcı	SheSays
Marka	SheSays
İlk Yayınlanma Tarihi	2023 / 3
Sektör	Advertising & Communication
felsefe	Today SheSays, the global careers and mentorship creative network for women and non-binary people, has launched a powerful and honest social campaign that shows the real reasons why women and non-binary people are resigning from roles within creative industries and answers the question ‘why has she gone?’. The visual campaign, which is a series of six resignation letters, was created from insights* shared by over 100 women and non-binary people within the advertising, marketing, and media industries, in various positions, to expose the truth behind why they are leaving jobs. With 71% leaving roles and 55% stating the experiences ‘increased their mental health issues around stress, anxiety and depression’ SheSays wanted to be honest about ‘why has she gone?’. The creative uses dark humour to show the horrendous lived experiences of many women and non-binary people working in our industry. It acts as the voice for many who can’t speak up and unveils the real letter that so many would have wanted to write. Each letter addresses core issues of sexism, sexual harassment, menopause, mental health, being ignored and unfairly overlooked. SheSays have created a dedicated resources page to offer support and guidance on multiple issues that were raised through our wellbeing research. *SheSays surveyed its global community and women and non-binary people currently working within the advertising industry.
Medya Türü	Print
Yaratıcı Yönetmen	Sarah Musker
Yaratıcı Yönetmen	Laura McGovern
Yaratıcı Yönetmen	Tamryn Kerr
Art Direction and Design	Kim Weiner
Tasarımcı	Ana Grigorovici
Producer / Editor	Isabel Barker
Public Relations	Charlotte Read
PR Agency	PRcentric
Reklam Sorumlusu	Adah Parris
President & Executive Producer	Amy Dick
Creative Agency	SheSays