| Başlık | Laundry Bag Takeover |
| Haftanın |
Y&R Dubai
|
| Kampanya |
Laundry Bag Takeover
|
| Reklamcı |
LG Electronics
|
| Marka |
LG Steam Direct Drive
|
| İlk Yayınlanma Tarihi |
2010 / 9
|
| Sektör | Washing Machines, Refrigerators & Other Large Apppliances
|
| Slogan | Wrinkle-free washing with Steam Direct Drive. |
| felsefe | To communicate the LG Steam Direct Drive Washing Machine's 'wrinkle-free washing' promise, we reinvented the laundry bag and gave them to neighbourhood laundries to deliver their ironed clothes in.The bag became a piece of ambient media on the streets, in apartment buildings, a walking billboard and transit media in delivery van windows. |
| Sorun | To raise awareness for the LG Steam Direct Drive Washing Machine that leaves your clothes washed and wrinkle-free. |
| Sonuç | To communicate the LG Steam Direct Drive Washing Machine's 'wrinkle-free washing' promise, we reinvented the laundry bag and gave them to neighbourhood laundries to deliver their ironed clothes in.The bag became a piece of ambient media on the streets, in apartment buildings, a walking billboard and transit media in delivery van windows. |
| Medya Türü |
Ambient
|
| Strateji Planlamacı |
Nadine Ghossoub
|
| Müşteri Temsilcisi |
George Ninan
|
| Müşteri Direktörü |
Uday Desai
|
| Reklam Yazarı |
Ash Chagla
|
| Sanat Yönetmeni |
Husen Baba
|
| Yaratıcı Yönetmen Ortağı |
Ash Chagla
|
| Yaratıcı Yönetmen |
Husen Baba
|
| Yaratıcı Yönetmen |
Shahir Zag
|
| Yaratıcı Ajans Başkanı |
Shahir Zag
|
