| Başlık | Churchill Slide |
| Haftanın | Engine UK |
| Kampanya | Churchill |
| Reklamcı | Churchill Insurance |
| Marka | Churchill Insurance |
| İlk Yayınlanma Tarihi | 2021 / 2 |
| Sektör | Insurance |
| felsefe | ENGINE Creative takes Churchill to the funfair for a serene ride in the latest TV spot for the insurance brand. The spot is a reminder of the chill that Churchill helps customers to feel, even when there’s a hump in life’s road. The campaign highlights Churchill's immediate expenses payment which helps smooth the way for customers if things go south. Churchie, the company’s famous canine mascot, navigates these issues with his satisfying sense of calm. The ad, directed by Sam Pilling through Pulse Films, opens at the top of a big, colourful funfair slide. Churchie’s head is seen peering over the top as he starts to slide slowly downward, his face a picture of contentment. The shots pan to show children queuing up and whooshing down the slide around him as he takes things at his own relaxed pace. As he approaches a hump in the slide he starts to slow. He’s not bothered by this and we see his relaxed expression as his face ripples and he almost reaches a complete standstill. The voiceover says, “Should life come to a stop, we’ll give you up to £100 for immediate expenses, so you can keep things moving. Oh yes. Chill…Churchill.” Churchie slows almost to a complete stop, but (satisfyingly) he gets over the hump and continues. He builds up speed, sliding in his relaxed manner, looking supremely chilled. It’s enormously peaceful and soothing to watch. The camera pans out to show a fairground scene with lots of twinkling lights. |
| Medya Türü | Television |
| Süre | |
| Editing Şirketi | Tenthree |
| Prodüksiyon Şirketi | Pulse Films |
| Yaratıcı Yönetmen | Leon Jaume |
| Yaratıcı Yönetmen | David Dearlove |
| Yaratıcı Yönetmen | Richard Nott |
| Sanat Yönetmeni | Jason Keet |
| Reklam Yazarı | James Hodson |
| Strategy Director | Elisa Edmonds |
| Strategy Director | Georgina Murray-Burton |
| Senior Strategist | Kath Morris |
| Client Managing Director | Torie Wilkinson |
| Senior Account Director | Chris Moger |
| Müşteri Temsilcisi | Gabriella Ghigi |
| Proje Sorumlusu | Sophie Richaume |
| Ajans Prodüktörü | Laura Melville |
| Ajans Prodüktörü | Henry Davies |
| Yönetmen | Sam Pilling |
| Prodüksiyon Sorumlusu | James Sorton |
| Prodüktör | Chris Harrison |
| Prodüksiyon Sorumlusu | Ben Burdock |
| Görüntü Yönetmeni | Ben Fordesman |
| Prodüktör | Jon Henson |
| Editör | Ellie Johnson |
| Post Prodüksiyon | Untold Studios |
| Ses Tasarım Şirketi | Bark Studios |
| Music Supervision | Jonathan Watts |
| Music Supervision | Chloe Heatlie |
| Music Supervision | Adelphoi Music |
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