Başlık | Wanted |
Haftanın | Y&R Israel |
Kampanya | Wanted - Y&R |
Reklamcı | Young & Rubicam |
Marka | Shalmor Avnon Amichay Y&R |
Posted | Ağustos 2010 |
Sektör | Advertising Agencies |
hikaye | We decided to speak to programmers in the language they understand best programming and source codes, and in a place only they visit site source code pages. |
felsefe | We placed ASCII coded "wanted" ads on site source codes. This way we filtered irrelevant audiences. Programmers who were alert and paid attention to the details found our ads and contact e-mail and sent us their CVs. |
Sorun | Find a new digital programmer for our Agency without going over mountains of irrelevant CVs. We wanted to make sure we reached our target audience programmers. |
Medya Türü | İnteraktif |
Market | Israel |
Yaratıcı Ajans Başkanı | Gideon Amichay |
İnteraktif Direktör | Guy Poreh |
Yaratıcı Yönetmen | Roy Cohen |
Yaratıcı Yönetmen | Sagi Blumberg |
Tasarımcı | Nadav Hauptman |
Tasarımcı | Roee Malul |
Proje Sorumlusu | Amichay Katan |
Interactive Studio Manager | Lena Feldman |