Guy Poreh
İnteraktif Direktör at Y&R Israel
Tel Aviv, Israel
BaşlıkWanted
Haftanın
Kampanya Wanted - Y&R
Reklamcı Young & Rubicam
Marka Shalmor Avnon Amichay Y&R
PostedAğustos 2010
Sektör Advertising Agencies
hikaye We decided to speak to programmers in the language they understand best – programming and source codes, and in a place only they visit – site source code pages.
felsefe We placed ASCII coded "wanted" ads on site source codes. This way we filtered irrelevant audiences. Programmers who were alert and paid attention to the details found our ads and contact e-mail and sent us their CVs.
Sorun Find a new digital programmer for our Agency without going over mountains of irrelevant CVs. We wanted to make sure we reached our target audience – programmers.
Medya Türü İnteraktif
Market Israel
Yaratıcı Ajans Başkanı
İnteraktif Direktör
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Tasarımcı
Tasarımcı
Proje Sorumlusu
Interactive Studio Manager

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