Women In Film - "For your consideration (case study)"

Saatchi & Saatchi NY

Saatchi & Saatchi NY New York, United States

Ödüller

2559

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Marka: Women In Film
Ülke: United States

Reklamcı: Women In Film

Başlık	For your consideration (case study)
Haftanın	Saatchi & Saatchi NY
Kampanya	For Your Consideration
Reklamcı	Women In Film
Marka	Women In Film
İlk Yayınlanma Tarihi	2021 / 4
Sektör	TV Production
Slogan	#HireHerBack
hikaye	How Women in Film hijacked Hollywood’s favorite promotion tactic to raise awareness for hiring inequality after a recession and make sure women are considered for work. After a recession men are almost two times more likely to be rehired than women. Women in Film, an organization dedicated to advocating for women in the screen industries, wanted to make sure the recession resulting from Covid-19 didn’t create significant setbacks for women in Hollywood. To get women considered for work, Women in Film hijacked Hollywood’s favorite promotion tactic by creating a For Your Consideration campaign. For Your Consideration campaigns are how Hollywood normally promotes movies for awards but we used it to promote women: not for an award, for a job. We created For Your Consideration ads for over 30 female film professionals, using recommendations from celebrities they’d worked with like Spike Lee, Aubrey Plaza and Sir Patrick Stewart. Then, we put them everywhere a Hollywood studio’s For Your Consideration campaign would appear—on billboards all over Los Angeles and on top industry websites and social, where studio execs were sure to see it.
Medya Türü	Case Study
Süre	129 seconds
Yaratıcı Ajans Başkanı	Daniel Lobatón Morey
Prodüktör	Danielle Hallack
Digital Director	Melissa Hochman
Yaratıcı Yönetmen	Liz Harrison
Sanat Yönetmeni	Katie Schikowski
Sanat Yönetmeni	Preethi Balakrishnan
Reklam Yazarı	Kelsey Boylan
Tasarımcı	Carlos Velasco
Strateji Planlama Direktörü	Hyomin Kang
Sanat Prodüktörü	Amy Salzman