| Başlık | #QuestionsThatMatter, 5 |
| Haftanın | DDB Paris |
| Kampanya | #QuestionsThatMatter |
| Reklamcı | UNESCO |
| Marka | UNESCO |
| İlk Yayınlanma Tarihi | 2021 / 5 |
| Sektör | Institutional/Public Interest/Non-Profit Org. |
| hikaye | "The sovereignty of the people and the freedom of the press are two entirely correlative things," Alexis de Tocqueville. Some crises can act as revelators. What was striking during the Covid-19 crisis was this deep dependence on public goods such as water, transit, health infrastructure and equipment… Goods so common that we forget how vital they are. Information is one of those fundamental assets. The role of journalists in a society is to inform, investigate and denounce. More than just a right, press freedom is the sine qua none condition for any democracy. If people do not know what is happening in their society, if their leaders, if economic, moral or religious powers act under the veil of secrecy, no one is able to act. Through 5 symptomatic questions of today’s world and by confronting readers directly with the effects of censorship, UNESCO asks us about the individual and collective consequences of a lack of press freedom. Without this possibility to ask questions: those that annoy, those that disturb, we are all deprived of information, and by the same action. To silence a journalist is to silence all of us. |
| Medya Türü | Integrated Media/360 Activation |
| Müşteri Süpervizörü | Vincent Leorat |
| Müşteri Süpervizörü | Mathieu Bliguet |
| Müşteri Süpervizörü | Justine Roux |
| Yaratıcı Yönetmen | Alexander Kalchev |
| Reklam Yazarı | Laurenza Lea |
| Sanat Yönetmeni | Idriss Dabré |
| Press Relations Director | Anne-Marie Gibert |
| Strateji Planlama | Cedric Ledoux |
| Social Media Expert | Sébastien Balondrade |
| Basılı Malzeme Prodüktörü | Jocya Mallet |
| Sanat İşleri Satın Alma Sorumlusu | Corinne Persch |
| Sanat İşleri Satın Alma Sorumlusu | Gaëlle De Pompignan |
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