Greenpeace - "Greenpeace turns iconic 'iamsterdam' monument into 'iamazonia'"

Duval Guillaume

Duval Guillaume Bruxelles, Belgium

Ödüller

15937

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Marka: Greenpeace
Ülke: Netherlands

Reklamcı: Greenpeace

Başlık	Greenpeace turns iconic 'iamsterdam' monument into 'iamazonia'
Haftanın	Duval Guillaume
Kampanya	iamazonia
Reklamcı	Greenpeace
Marka	Greenpeace
İlk Yayınlanma Tarihi	2019 / 7
Sektör	Preservation of Monuments, Parks & Wildlife
Slogan	It’s only when something is gone, that we realize how much we miss it.
hikaye	It’s only when something is gone, that we realize how much we miss it. With this in mind, Greenpeace brought back one of Europe's most photographed tourist attractions - the giant 'I amsterdam' letters which previously stood in front of the Dutch capital’s world- famous Rijksmuseum - as 'I amazonia'. The 22m x 3 m high replica sign aims to draw attention to another landmark vital to our survival which is disappearing in front of our eyes: the Amazon rainforest.
felsefe	When the original ‘I amsterdam’ letters were removed in December 2018 an outcry went through international media. The letters have been one of the most instagrammed, photographed, and recognized landmarks in Europe, familiar to millions of people worldwide. Duval Guillaume tapped into an idea that is as smart as it is simple: a stunt in which the iconic red and white 'I am' letters are put back in their original spot, with a strikingly modified spelling: 'I amazonia'.
Sorun	Under the leadership of President Bolsonaro, the Brazilian government plans to open up the Amazon forest for exploitation. Unlike the ‘I amsterdam’-sign, the Amazon forest is an iconic place the world cannot afford to lose. Because if we lose the Amazon forest today, we will lose the fight against climate change forever.
Medya Türü	Ambient
Süre	113 seconds
Creative Agency	Duval Guillaume
Yaratıcı Yönetmen	Koenraad Lefever
Yaratıcı Ekip	Karel De Mulder
Yaratıcı Ekip	Arnaud Bailly
Müşteri Temsilcisi	Jessica Danese
Müşteri Temsilcisi	Steven Boen
Müşteri Temsilcisi	Axelle Gontier
Müşteri Temsilcisi	Anaïs Lavie
Strategic Director	Jorian Vanvossel
PR manager	Noemie Mwanzuzi
RTV	Daan Feytongs
RTV	Saartje Gooris
Sound Engineer	Jeroen Goossens
Post Prodüksiyon	Bart Callaerts
Event producer	Christ Lannoy
Prodüksiyon	Soulvizion
Yönetmen	Bram Rekers
Prodüksiyon Şirketi Prodüktör	Erik Van der Zwan
Editör	Jesse Vulink
Ses	Merijn Kramp
Fotoğrafçı	Olivier Truyman