Toyota - "Toyota - A SIRIOUS safety message"

Saatchi & Saatchi

Saatchi & Saatchi Stockholm, Sweden

28390

Başlık	Toyota - A SIRIOUS safety message
Haftanın	Saatchi & Saatchi
Kampanya	A Sirious safety message
Reklamcı	Toyota Motor Corporation
Marka	Toyota
İlk Yayınlanma Tarihi	2015 / 7
Sektör	Automotive
hikaye	The new radio ad, which aims to eliminate distraction from safe driving - has a conversation with the phone via the ‘Hey Siri’ function (a feature only introduced a few months ago) to turn the airplane mode on, as long the phone is plugged in
Sorun	The campaign aims to tackle a problem on Swedish roads - mobile phone use in cars. In fact it’s a current problem across the world. For example, one in four accidents are caused by mobile phone use in the USA and Great Britain. Previous Government and media campaigns have tried to discourage drivers from using their phone whilst driving, but the ping of a text is far too tempting for some, so the best thing is to turn the phone off!
Medya Türü	Case Study
Süre	107 seconds
Yaratıcı Yönetmen	Jason Mendes
Reklam Sorumlusu	Jan Casserlöv
Yaratıcı Yönetmen	Regner Lotz
Yaratıcı Ekip	Casper Christensen
Yaratıcı Ekip	Rene Schultz
Direktör	Annette Piilgaard
Müşteri Direktörü	Charlotta Tibbelin
Müşteri Temsilcisi	Diana Wellendorf
Yönetmen	Patrik Gyllström
Editör	Patrik Gyllström
Prodüksiyon Sorumlusu	Rikard Åström
Prodüksiyon Şirketi Prodüktör	Cathrin Holmqvist
Associate Copywriter	Jacob Norremark
Sanat Yönetmeni Ortağı	Stefan Arnoldus