Başlık | SPEARMINT |
Haftanın | Forsman & Bodenfors Göteborg |
Kampanya | Tooth |
Reklamcı | Apoteket Ab |
Marka | Pharmacy |
Posted | Kasım 2015 |
Sektör | Hygiene & Personal Care Products |
hikaye | A whitening handyman arrives to a tooth. But the tooth is infested with caries and is in greater need of a fluoride company. Apoteket is the Swedish Pharmacy. They have been our client since 2006, when there was still a monopoly market. Since 2010 Apoteket has been facing competition. Even so, over the past years the brand has gone from "strong recognition" to "exemplary recognition." (This is a ranking that only IKEA and Apoteket have managed to achieve in the well-known report carried out by Nordic Brand to measure Sweden's strongest companies and brands.) Even commercially, the "old monopoly" brand keeps delivering better results than any of its hungry competitors. |
Medya Türü | Television & Cinema |
Sanat Yönetmeni | Joakim Blondell |
Ajans Prodüktörü | Magnus Kennhed |
Grafik Tasarım | Peder Bergstrand |
Müşteri Süpervizörü | Lina Engler |
Müşteri Süpervizörü | Emelie Schröder |
Müşteri Direktörü | Leif Sorte |
Müşteri Temsilcisi | Lena Birnik |
Strateji Planlama | Lars Friberg |
Digital Producer | Helena Ward |
Digital Producer | Andreas Johansson |
Prodüksiyon Şirketi | OMD |
Prodüksiyon Şirketi Prodüktör | Lars Nordenson |
Müşteri Temsilcisi | Therese Petterson |
Fotoğrafçı | Göran Hallberg |
Prodüksiyon Sorumlusu | Therese Engberg |
Müzik | Oscar Fogelström |
Editör | Peter Wendin |
Ses Tasarım Şirketi | Red Pipe |
Post Prodüksiyon | Chimney |