Başlık | Street-vet |
Haftanın | McCann Paris |
Kampanya | Street-vet |
Reklamcı | Nestlé Purina PetCare |
Marka | Purina |
Posted | Temmuz 2019 |
Sektör | Pet Food, Pet Care Products & Services |
hikaye | Purina wanted to remind dog owners to regularly check their pets’ health. So dogs’ natural behavior was turned into a health test. Introducing Purina Street-Vet, the first digital billboard that collects and analyses dog urine. Pheromones encouraged the dogs to pee on the billboard, and if a disease was detected, Purina Street-Vet suggested a specific product from the Purina ProPlan line, clinically designed to prevent illness. Owners could download the results and take them to the vet. |
Medya Türü | Case Study |
Süre | |
Prodüksiyon Şirketi | CRAFT |
Yaratıcı Yönetmen | Riccardo Fregoso |
President | Riccardo Fregoso |
Yaratıcı Yönetmen | Julien Chiapolini |
Yaratıcı Yönetmen | Cédric Astrella |
Yaratıcı Yönetmen | Sébastien Boutebel |
Sanat Yönetmeni | Philippe Puech |
Sanat Yönetmeni | Lauren Haberfield |
Sanat Yönetmeni | Adriana Luzzatto |
Reklam Yazarı | Clément Le Bars |
Chief Executive Officer (CEO) | Bruno Tallent |
Business Leader | Cédric Vanhoutte |
Deputy General Manager in charge of Strategy | Erik Bertin |
Strateji Planlamacı | Caitlin Bishop |
Motion Design Lead | Valentin Audubon |
Motion Designer | Karim Victorin |
Motion Designer | Valentin Audubon |
Yönetmen | Jefferson Lellouche |
Prodüktör | Yannis Cullaz |
Agency TV Producer | Arnaud Lemens |
Agency TV Producer | Yaël Guetta |
Post-production Producer | Caroline de Genis |
Assistant Producer | Juliette Paille |
Assistant Producer | Charlotte Goguet |
Ses Prodüktörü | Isabelle Créchet |
Yönetmen | Mario Schinitakis |
Prodüksiyon Sorumlusu | Jean-François Bourrel |
Prodüktör | Maud Folléa |
Prodüksiyon Şirketi | Digital District |
Post-production Producer | Didier Le Fouet |
Ses Prodüksiyonu | The Hot Line |
Ses Prodüktörü | Aline Bernard |
Sound Engineer | Adrien Le Blond |