Başlık | iiRobots |
Haftanın | House 337 |
Kampanya | iiRobots |
Reklamcı | Interactive Investor |
Marka | interactive investor |
İlk Yayınlanma Tarihi | 2023 / 10 |
Sektör | Online Financial Service |
felsefe | House 337 has created the first brand campaign for interactive investor, the UK’s biggest flat-fee investment platform with £59 billion of assets under administration and 400,000 customers. The TV, VOD, OOH and social campaign aims to increase awareness of the brand by introducing the ii’s – a pair of friendly robots with unparalleled investment know-how - that mirror the brand’s logo. The ii’s are interactive investor’s ultimate representatives. They’re smart, insightful, and intelligent. In the TV spot, the ii’s roll (and fly) around the UK advising people about the benefits of investing with interactive investor. From naturists to water-skiers, the ii’s speak everyone’s language despite only using the letter i. Calling the shots for the ad was, directing supremo, Guy Manwaring. Alongside Guy, visual effects studio 1920vfx, and sound design agency Strings and Tins, helped create the spot which will run throughout October and November. The ii’s will also appear across OOH on sites across the country and will pop up on digital and social media channels. Star Wars character designer Luke Fisher sketched the initial designs and the visual effects masters at 1920vfx did the rest. The robots were created through a collaboration with all stakeholders involved from the very start of the project. The final robots look and sound like characters that George Lucas would be proud of. |
Medya Türü | Television |
Süre | |
Reklam Sorumlusu | Gemma Buckwell |
Reklam Sorumlusu | Chris Clark |
Yaratıcı Yönetmen | Steve Hawthorne |
Yaratıcı Yönetmen | Katy Hopkins |
Creative | Gabby Kohli |
Creative | Nick Coates |
Planner | Rachel O’Donovan |
Planner | Isaac Blackbourne |
Account Management | Nick Pawlak |
Account Management | Nick Cooper |
Account Management | Siena Singh |
Ajans Prodüktörü | Rory Elms |
Agency Assistant Producer | Lilliana Silva |
Proje Sorumlusu | Sarah Large |
Prodüksiyon Şirketi | Merman |
Yönetmen | Guy Manwaring |
Prodüktör | Jess Ensor |
Editör | Leo King |
Editing Şirketi | Stitch |
Post Prodüksiyon | 1920 |
Post Prodüksiyon | Bill McNamara |
Post Prodüksiyon | Ben Revens |
Post Prodüksiyon | Chris King |
Post Prodüksiyon | Adam Gramlick |
Post Prodüksiyon | David Recsenyi |
Post Prodüksiyon | Elena Shurkus |
Post Prodüksiyon | Lucy Wright |
Post Prodüksiyon | Ognjen Vukovic |
Post Prodüksiyon | Will Davies |
Post Prodüksiyon | Miles Tomalin |
Post Prodüksiyon | Arda Sernaz |
Post Prodüksiyon | Joe Baker |
Post Prodüksiyon | Eva Bennett |
Post Prodüksiyon | Vincenzo Giaquinto |
Post Prodüksiyon | Ryan Hadfield |
Post Prodüksiyon | Alejandro Marzo |
Post Prodüksiyon | Doruk Saglam |
Post Prodüksiyon | Loredana Gangemi |
Post Prodüksiyon | Kai Van Beers |
Post Prodüksiyon | Ross Culligan |
Post Prodüksiyon | Ella Whiting |
Sound Designer | Culum Simpson |
Ses Tasarım Şirketi | Strings and Tins |
Ses | Laura-Leigh Smith |