KIA - "“The New Species of Soul” "

David&Goliath

David&Goliath El Segundo, United States

4264

Başlık	“The New Species of Soul”
Haftanın	David&Goliath
Kampanya	“The New Species of Soul”
Reklamcı	Kia Motors
Marka	KIA
İlk Yayınlanma Tarihi	2019 / 4
Sektör	Cars
hikaye	As the three Souls unite, the various locales are revealed to be a chameleon’s body with its shifting textures and changing colors just before the larger-than-life lizard slurps up all three Soul models with a satisfied smirk. Line speeds down a stark and desolate landscape as the road begins to twist and turn into an ever-tightening spiral. Later, an Undercover Green Soul X-Line climbs dirt trails in a burnt-orange landscape filled with uneven terrain. And then a Solar Yellow Soul EX Designer Collection Package cruises through a maze of what appear to be skyscraper.
felsefe	Set to an energetic custom soundtrack, the spot entitled “The New Species of Soul” is the centerpiece of a multi-faceted campaign starring three unique versions of the Soul model.
Medya Türü	İnteraktif
Süre	40 seconds
Yönetmen	FILFURY
Chief Creation Officer	Bobby Pearce
Yaratıcı Yönetmen	Mark Koelfgen
Yaratıcı Ekip	David Angelo
Grup Yaratıcı Direktörü	Frauke Tiemann
Reklam Yazarı	Caleb Nyberg
Sanat Yönetmeni	Kristopher Wong
Sanat Yönetmeni	Gabriel Gama
Reklam Yazarı	Guilherme Grossi
Prodüktör	Elizabeth Newman
Prodüktör	Pete King