AdForum
Denis Gustavo
Denis Gustavo
Digital Project Lead at Hive
São Paulo, Brazil
Düzelt
See all work
BaşlıkBlack Salary Friday
Haftanın
Kampanya Black Salary Friday
Reklamcı Instituto Identidades do Brasil (ID_BR)
Marka Instituto Identidades do Brasil (ID_BR)
İlk Yayınlanma Tarihi 2019
Sektör Institutional/Public Interest/Non-Profit Org.
felsefe In Brazil, black worker’s salary is 47% lower than white ones. The Black Awareness Day and Black Friday happen in the same week. How to draw attention to racial equality when everybody is thinking about discounts? ID_BR (Brazil’s Identities Institute), a NGO for black rights, launched the Black Salary Friday campaign. A fictitious promotion offering a 47% discount when hiring a black person. We spread banners and videos announcing the sale. By clicking the offer, people discover how bad is the situation of black workers in Brazil.
Medya Türü İnteraktif
Süre
Reklam Yazarı
Reklam Yazarı
Reklam Yazarı
Reklam Yazarı
Agency Production Director
Agency Producer
Editor
Account Lead
Müşteri Temsilcisi
Media Vice President
Planning
Digital Project Lead
Digital Project Manager
Digital Planner
Content Director
Client
Audio Production Company
Yaratıcı Ajans Başkanı
Creative Vice President
Sanat Yönetmeni
Sanat Yönetmeni
Sanat Yönetmeni
Sanat Yönetmeni
Production Company

People related to this work

Trending

Emma Chiu

Global Director of Intelligence
New York, United States
Wunderman Thompson Intelligence

Emma Chiu leads Wunderman Thompson Intelligence, the agency’s in-...

Natalie Deeble

Senior Creative, Brand Studio EMEA
London, United Kingdom
Google

I’ve spent the last 11 years collaborating with world-class, pass...

Spence Kramer

CEO, Atlanta
Portland, United States
J. Walter Thompson Atlanta

Outcome-driven, charismatic marketing and branding executive with...

Christine Demias

Art Director
Paris Area, France, France
Publicis Conseil

https://christinedemias.myportfolio.com/ http://twitter.com/chris...

Guillaume Martin

HEAD OF STRATEGY
Paris, France
BETC

Uncovering what makes consumers tick for more than 15 years.

Jonathan Mildenhall

Co-Founder and CEO
Los Angeles, United States
TwentyFirstCenturyBrand

A working class lad from the North of England. Lucky enough to w...

Heloise Hooton

Founder & MD
Paris, Netherlands
hooton, Amsterdam

It’s increasingly difficult to deliver headlines today. To cut...

Arnaud Vittet

Freelance Creative Producer
London, United Kingdom, United Kingdom
Self-employed

Creative Producer, globe trotter, fruit Addict and everything in...
SEE MORE TALENT

Create a free Talent profile and become a member of AdForum

Get Started