| Başlık | The Mini Store |
| Haftanın | DDB Paris |
| Kampanya | The Mini Store |
| Reklamcı | BMW |
| Marka | Mini |
| Posted | Ekim 2012 |
| Sektör | Compact & Small Cars |
| felsefe | MINI France had just finished a record year in sales and was facing the economic slump that hit hard most automobile manufactures. MINI was short on budget for a classical media campaign and could not compete with the French automotive giants in terms of reach. The challenge was to find a smart way to drive more people to the MINI Stores in Paris for them to book a test drive. We were targeting people who had already thought about MINI, but never had the courage to actually go inside a dealership, as it seemed like too much of a commitment.MINIs are such special cars, that once you get inside them, you fall in love. Starting from the insight that the only thing you need to sell a MINI is a MINI itself, we came up with a fun execution that literally transforms MINIs into␣ MINI Stores. |
| Medya Türü | Web Film |
| Sanat Yönetmeni | Alexandre Hervé |
| Reklam Yazarı | Alexandre Hervé |
| Yaratıcı Yönetmen | Alexander Kalchev |
| Yönetmen | Clemens Purner |
| Prodüktör | Capucine Charbonnier |
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