| Başlık | RE Program Information Deck |
| Haftanın | Publicis Conseil |
| Kampanya | RE Program |
| Reklamcı | Orange |
| Marka | Orange |
| İlk Yayınlanma Tarihi | 2022 / 11 |
| Sektör | Telecommunications Services |
| hikaye | The creative idea is to give phones a second life in each stage/part of the campaigns. Our goal was to show that our phone still has value when we decide to get another one, just as children’s toys. The play on childhood nostalgia has been very effective and provided a strong communication territory that we could build on year after year. To give life to the Re program, our creative strategy was showing that doing something good for the environment was as simple as using a child’s toy. We developed that for 3 years, through 3 campaigns: Re Program (Recycle, Refurbish, Return, Repair) with the Toy campaign in 2021 & 2022, Refurbished Phone with the Christmas campaign in 2022, Benefit from buy-back in The Little Collector campaign in 2023. |
| Medya Türü | Case Study |
| President & Chief Creative Officer | Marco Venturelli |
| Yaratıcı Yönetmen | Fabrice Delacourt |
| Reklam Yazarı | Benjamin Sanial |
| Sanat Yönetmeni | Raphaël Halin |
| Creative Assistant | Célia Kuczynski |
| Creative Assistant | Caroline Delhoume |
| Art Director Assistant | Vincent Laugier |
| Strateji Planlama Direktörü | Damien Sabatier |
| Executive Client Lead | Marie Wallet |
| Executive Client Lead | Anne Dauvé |
| Direktör | Claudia Weiss |
| Direktör | Emilie Jeanneau |
| Müşteri Direktörü | Adrien Roux |
| Müşteri Direktörü | Aline Auger |
| Müşteri Temsilcisi | Priyanka-Lisa Sen |
| Müşteri Temsilcisi | Clément Renault |
| Müşteri Temsilcisi | Chloé Tabourian |
| Basılı Malzeme Prodüktörü | Sandrine Martin |
| Agency TV Producer | Benjamin Auberdiac |
| Agency TV Producer | Prodigious |
| Sound Post-Producer | Joël Tessonneau |
| Post-production Producer | Franck-Hervé Marc |
| Editing Producer | Nik Hudson |
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