| Başlık | RE Program Board |
| Haftanın | Publicis Conseil |
| Kampanya | RE Program |
| Reklamcı | Orange |
| Marka | Orange |
| İlk Yayınlanma Tarihi | 2022 / 11 |
| Sektör | Telecommunications Services |
| hikaye | The creative idea is to give phones a second life in each stage/part of the campaigns. Our goal was to show that our phone still has value when we decide to get another one, just as children’s toys. The play on childhood nostalgia has been very effective and provided a strong communication territory that we could build on year after year. To give life to the Re program, our creative strategy was showing that doing something good for the environment was as simple as using a child’s toy. We developed that for 3 years, through 3 campaigns: Re Program (Recycle, Refurbish, Return, Repair) with the Toy campaign in 2021 & 2022, Refurbished Phone with the Christmas campaign in 2022, Benefit from buy-back in The Little Collector campaign in 2023. |
| Medya Türü | Case Study |
| Medya Ajansı | Havas Media |
| Yaratıcı Yönetmen | Fabrice Delacourt |
| Yaratıcı Yönetmen | Fabrice Delacourt |
| Reklam Yazarı | Benjamin Sanial |
| Executive Client Lead | Marie Wallet |
| Executive Client Lead | Anne Dauvé |
| Sanat Yönetmeni | Raphaël Halin |
| Direktör | Emilie Jeanneau |
| Agency TV Producer | Benjamin Auberdiac |
| President & Chief Creative Officer | Marco Venturelli |
| Post-production Producer | Franck-Hervé Marc |
| Basılı Malzeme Prodüktörü | Sandrine Martin |
| Sound Post-Producer | Joël Tessonneau |
| Reklam Sorumlusu | Quentin Delobelle |
| Direktör | Claudia Weiss |
| Art Director Assistant | Vincent Laugier |
| Account Management | Héloïse MATHON |
| Müşteri Direktörü | Adrien Roux |
| Strateji Planlama Direktörü | Damien Sabatier |
| Müşteri Direktörü | Aline Auger |
| Creative Assistant | Caroline Delhoume |
| Creative Assistant | Célia Kuczynski |
| Müşteri Temsilcisi | Priyanka-Lisa Sen |
| Editing Producer | Nik Hudson |
| Müşteri Temsilcisi | Clément Renault |
| Müşteri Temsilcisi | Chloé Tabourian |
| Agency TV Producer | Prodigious |
More Work
SEE ALLMax It 5
- MARKA:
- Max It
- HAFTANIN:
- Publicis Conseil
Max It 4
- MARKA:
- Max It
- HAFTANIN:
- Publicis Conseil
Max It 3
- MARKA:
- Max It
- HAFTANIN:
- Publicis Conseil
Max It 2
- MARKA:
- Max It
- HAFTANIN:
- Publicis Conseil
Max It 1
- MARKA:
- Max It
- HAFTANIN:
- Publicis Conseil
Max It
- MARKA:
- Max It
- HAFTANIN:
- Publicis Conseil
Voyez la vie en grand avec le nouvel iPhone 15 Pro Max et la reprise Orange
- MARKA:
- Orange X Apple
- HAFTANIN:
- Publicis Conseil
Noël GénéRe 2023
- MARKA:
- Orange
- HAFTANIN:
- Publicis Conseil