Başlık | 10 Years Later, Alive & Kicking |
Haftanın | Grey Possible |
Kampanya | 10 years - Pink Ribbon Magazine |
Reklamcı | Pink Ribbon Inc. |
Marka | Pink Ribbon Magazine |
İlk Yayınlanma Tarihi | 2010 / 10 |
Sektör | Newspapers, Magazines, Books |
Slogan | Together wer're stronger |
hikaye | Pink Ribbon Magazine has one advantage compared to other magazines: it is also a charity. And that is the main purchase motivation for women. They don't just buy the magazine for its content, but more importantly because they want to support the fight against breast cancer. Therefore each year the challenge for the campaign is to touch a nerve with women and awaken their sympathy for the breast cancer charity so that they buy the magazine. |
Medya Türü | |
Yaratıcı Yönetmen | Seyoan Vela |
Yaratıcı Yönetmen | Colin Lamberton |
Reklam Yazarı | Peter van den Heuvel |
Sanat Yönetmeni | Phoebe Dawson |
Digital Director | Oscar Asmoarp |
Müşteri Temsilcisi | Catherine Dijkstra |
Digital Producer | Tim Sadjak |