| Başlık | Stand Up To Cancer |
| Haftanın | CP+B |
| Kampanya | Stand Up To Cancer |
| Reklamcı | American Airlines |
| Marka | American Airlines |
| İlk Yayınlanma Tarihi | 2017 / 6 |
| Sektör | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| hikaye | American Airlines and nearly 60 of its cancer fighting, surviving and co-surviving team members came together to film a campaign as part of its collaboration with Stand Up To Cancer and (SU2C) ambassador Bradley Cooper. Each participating team member in this new campaign from agency CP+B has been personally affected by cancer, and several are still undergoing treatment or caring for a loved one fighting the disease. Directed by Vincent Haycock of Park Pictures, this Stand Up To Cancer spot centers on John Biegel whom we see as an infant, a lad, a military serviceman and now an American Airlines pilot/captain who is undergoing treatment for pancreatic cancer. He and American Airlines colleagues come together in this piece, meeting Cooper along the way. For the overall campaign, American Airlines team members from 24 locations around the system, representing pilots, flight attendants, mechanics, gate and reservation agents, fleet service clerks and more, who either personally experienced (or have a loved one who did), participated. In all, they dealt with 18 different types of cancer including; breast, melanoma, lymphoma, pancreatic cancer and more. The campaign was shot in the airline’s hangar at Los Angeles International Airport (LAX). The campaign supports Stand Up To Cancer’s collaborative cancer research. During the month of June, American will donate $1 to Stand Up To Cancer for every flight purchased on aa.com, up to $1 million. |
| Medya Türü | Television |
| Süre | |
| Editorial | Whitehouse Post |
| VFX Company | Methodstudios |
| Aktör | Bradley Cooper |
| Client Partner | Stand Up To Cancer |
| Yaratıcı Ajans Başkanı | Ralph Watson |
| VP, Executive Creative Director | Michael Raso |
| Yaratıcı Yönetmen | Mona Hasan |
| Yaratıcı Yönetmen | Stephanie Kohnen |
| VP / Director of Content Production | Sloan Schroeder |
| Integrated Producer | Jackie Maloney |
| Music Director | Andy Hamm |
| Prodüksiyon Şirketi | Park Pictures |
| Yönetmen | Vincent Haycock |
| Görüntü Yönetmeni | Evan Prosofksy |
| Prodüksiyon Sorumlusu | Jackie Kelman-Bisbee |
| Prodüksiyon Sorumlusu | Dinah Rodriguez |
| Prodüktör | Anne Bobroff |
| Prodüktör | Michelle Currinder |
| Editör | Charlie Harvey |
| Prodüksiyon Sorumlusu | Joni Williamson |
| Prodüktör | Sasha Grubor |
| Prodüktör | Ananda Reavis |
| VFX Artist | Wensen Ho |
| Prodüksiyon Sorumlusu | Robert Owens |
| Prodüktör | Thuy Ta |
| Renklendirme | Company 3 |
| Renkçi | Tom Poole |
| Prodüksiyon Sorumlusu | Ashley McKim |
| Yaratıcı Yönetmen | Kelly Bayett |
| Prodüktör | KC Dossett |
| Ses | Lime Studios |
| Sound Designer | Mark Meyuhas |
| Mixer | Peter Lapinski |
| Prodüksiyon Sorumlusu | Susie Boyajan |
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