Nando's South Africa - "Bags"

Black River FC

Black River FC Johannesburg, South Africa

4856

Başlık	Bags
Haftanın	Black River FC
Kampanya	Ama Visitors (2010)
Reklamcı	Nando's
Marka	Nando's South Africa
İlk Yayınlanma Tarihi	2010 / 6
Sektör	Restaurants & Fast Food
hikaye	This Campaign - flighted around the time of the 2010 Soccer World Cup - pokes fun at the misconceptions that potential tourists have about South Africa.
felsefe	Implore South Africans to give the foreigners what they expect when they arrive by proving all of their misconceptions right and giving ‘Only i-best to ama-visitors” (a campaign line that mixed a local language – Zulu – with English to create a humorous, locally relevant call to action). This particular ad focused on the misconception that all South Africans carry everything on their heads.
Sorun	Nando’s, a Peri-Peri chicken restaurant, wasn’t an official sponsor of the 2010 FIFA World Cup. We needed to find a way to shine over this period and become a “local” spot for both tourists and South Africans alike. We were not only tasked with breaking through the clutter, but also increasing the customer count by 18%.
Sonuç	The advertising campaign assisted in doubling the meals sold. The promotional meal contributed 6% to overall sales for that period. Nando’s market share of the Fast Food industry increased from 15.6% before March to 16.2% in July 2010.
Medya Türü	Television
Prodüksiyon Şirketi	Humanoid
Yönetmen	Terence Neale
Ajans Prodüktörü	Henri Smit
Sanat Yönetmeni	Meryke Naude
Yaratıcı Yönetmen	Ahmed Tilly