PETA - "FIRE"

Archer Troy

Archer Troy Mexico City, Mexico

448

Başlık	FIRE
Haftanın	Archer Troy
Kampanya	LEATHER IS LETHAL
Reklamcı	People for the Ethical Treatment of Animals PETA
Marka	PETA
İlk Yayınlanma Tarihi	2023 / 8
Sektör	Environmental & Ecological Issues
Slogan	LEATHER IS LETHAL. Roughly 80% of deforestation in the Amazon rainforest has been caused by cattle ranchers’ destruction of land to raise animals for their skin and flesh. Ditch leather. Wear vegan. PETA
hikaye	In a world where fashion and environmental awareness collide violently, "Leather is Lethal" emerges, a bold and harrowing project that seeks to raise awareness about the dark secrets of the leather industry. Through shocking images, we immerse ourselves in an apocalyptic scenario where beauty is intertwined with destruction. In each photograph, women wearing leather garments are transformed into unstoppable natural disasters. A hurricane rages with its destructive force, depicting the chemical contamination and animal suffering hidden behind every leather garment. A forest fire advances voraciously, symbolizing the deforestation and loss of habitats that this industry causes. These images are not only a work of art, but also an urgent call to reflect on our choices and their impact on nature.
Medya Türü	Print
Market	United States
Yaratıcı Yönetmen Ortağı	Jose Aguilar
Grup Yaratıcı Direktörü	Pablo Naval
Founder	Mike Arciniega
Yaratıcı Yönetmen	Haim Torres
Yaratıcı Yönetmen	Carlos Fernandez Oxte
Yaratıcı Yönetmen Ortağı	Daniel Cruz