Thai Red Cross - "Eye Bank: Smallery Art Exhibition (film)"

BBDO Bangkok

BBDO Bangkok Bangkok, Thailand

3649

Başlık	Eye Bank: Smallery Art Exhibition (film)
Haftanın	BBDO Bangkok
Kampanya	Eye Bank
Reklamcı	Thai Red Cross
Marka	Thai Red Cross
Posted	Ocak 2011
Sektör	Institutional/Public Interest/Non-Profit Org.
Slogan	Putting people in the shoes of those suffering can go a long way
felsefe	Giffarine LZ vit, a brand of vitamins for the eyes, believes that patients with Corneal Disease can be cured and have a chance to see clearly once again.To help raise funds for Thai Red Cross Eye Bank, 156 artists were asked to create their artwork in 3x3 cm canvases. The tiny frames were later displayed at the Smallery Art Exhibition with all the proceedings (around US$ 15,000) going to the Red Cross.Both the artists (when creating) and the art lovers (when admiring the pieces) experienced the vision challenges of those with Corneal Disease.Can other charities around you benefit —maybe with the help of brands— from the empathy approach? Putting people in the shoes of those suffering, if done nicely, can go a long way.
Medya Türü	Case Study
Yaratıcı Yönetmen	Suthisak Sucharittanonta
Yaratıcı Yönetmen	Subun Khow
Yaratıcı Yönetmen	Chanattapon Tiensri
Sanat Yönetmeni	Korakot Konkaew
Sanat Yönetmeni	Naphol Chantapakorn
Reklam Yazarı	Chanattapon Tiensri