| Başlık | Sunbathing |
| Haftanın | Grey London |
| Kampanya | Do Summer Your Way |
| Reklamcı | Kellogg's |
| Marka | Pringles |
| İlk Yayınlanma Tarihi | 2021 / 8 |
| Sektör | Potato Chips, Crisps & Crackers |
| felsefe | While there is still much uncertainty around what the remainder of summer 2021 has in store, a new multinational campaign for Pringles, created by Grey London, is set to inspire us to make the most of it – whatever happens. Which is exactly what we see depicted in several short films, where, at first glance, the characters appear to be enjoying “fairly typical” summer pursuits, only for a different reality to emerge. In one, a group of friends seems to be soaking up the rays at a beach when one of them slips off his lilo and into the water while reaching for the Pringles. We then realise they’re not enjoying a seaside holiday but are bobbing about in a city canal, watched over by a disapproving fisherman who does not see the funny side when our hero emerges from the water using two Pringles to make a duck’s beak. Among several other scenarios is a sandy beach which turns out to be a construction site, and the arrival of cocktail hour, but it’s happening on a suburban balcony. The spots all encourage viewers to ‘Do summer your way’, and feature the Pringles ‘Pop, Play, Eat’ strapline. The campaign breaks this month, running on television in 15 markets, and online video in 22 markets. There will also be out-of-home activity across four of Pringles’ key markets. Media planning and buying is by Carat. |
| Medya Türü | Outdoor/Out of Home |
| Prodüksiyon Şirketi | HunkyDory Films |
| Marketing Director | Olga Péré |
| Marketing Manager | Stephanie Thys |
| Senior Brand Manager | Rui Frias |
| Reklam Sorumlusu | Chris Wildish |
| Reklam Sorumlusu | Fergus Brady |
| Reklam Sorumlusu | Phil Ball |
| Reklam Sorumlusu | Roisin Devine |
| Reklam Sorumlusu | Stephen McSweeney |
| President & Chief Creative Officer | Laura Jordan Bambach |
| Yaratıcı Yönetmen | Pedro Rosa |
| Yaratıcı Yönetmen | Roberto Kilciauskas |
| Yaratıcı Ekip | Matt Kennedy |
| Yaratıcı Ekip | Georgia Horrocks |
| Yaratıcı Ekip | Max Gill-Engel |
| Yaratıcı Ekip | Charlie Smith |
| CSO | Raquel Chicourel |
| Strateji Planlamacı | Lee Barber |
| Strateji Planlamacı | Bhavin Pabari |
| Strateji Planlamacı | Gil Caldwell-Dunn |
| Direktör | Bridget Yeates |
| Direktör | Francesca Philson |
| Müşteri Direktörü | Becky Devereux-Pile |
| Ajans Prodüktörü | Sally Miller |
| Ajans Prodüktörü | India Smith |
| Prodüktör Yardımcısı | Veronika Dvorska |
| Yönetmen | Luc Schurgers |
| Prodüktör | Doochy Moult |
| Prodüktör | John Doris |
| Editör | Matt Felstead |
| Post Prodüksiyon | Annika Gustavsson |
| Post Prodüksiyon | Gramacy Park Studio |
| Online Artist | Mark Beardall |
| Sound Designer | Zak Kurtha |
| Ses Tasarım Şirketi | GPS |
| Görüntü Yönetmeni | Ian Murray |
| Medya Ajansı | Carat |
| Client Director | James Morgan |
| Planning Partner | Greg Paterson |
More Work
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- MARKA:
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- HAFTANIN:
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- MARKA:
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- HAFTANIN:
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- MARKA:
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- HAFTANIN:
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- HAFTANIN:
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