Başlık | Slots |
Haftanın | Y&R Lima |
Kampanya | Annual Collection |
Reklamcı | Liga Contra El Cancer |
Marka | League against Cancer |
İlk Yayınlanma Tarihi | 2013 |
Sektör | Charities, Foundations, Volunteers |
Slogan | Saving life is priceless. But it does cost |
hikaye | As part of the efforts to raise funds for the League Against Cancer’s 2013 Annual Collection, Y&R Peru developed a spot in which the protagonist is the collection itself. Each year Peruvians show their solidarity through a maze of donations for various charities. Which raises up the question of the proper use of funds and what is their money exactly doing in terms of saving lives and alleviating the suffering of those in need. Other people take League's altruism for granted, regardless the amount of money required to make altruism work. This spot tackles all these questions and invites the audience to donate in a new -and well justified– collection season. |
Medya Türü | Television |
Süre | |
Ses | Vinylo Sound |
Yaratıcı Yönetmen | Flavio Pantigoso |
Sanat Yönetmeni Amiri | Christian Sanchez |
Sanat Yönetmeni | Charlie Valderrama |
Sanat Yönetmeni | Carlos Tapia |
Reklam Yazarı | Daniel De León |
Reklam Yazarı | Jorge Soto |
Müşteri Direktörü | Manuel Ahumada |
Müşteri Temsilcisi | Gabriela Misari |
Prodüktör | Patricia de la Cuba |
Ajans Prodüktörü | Malena Mellado |
Prodüksiyon Sorumlusu | Anita Quiroz |
Prodüktör | CyS |
Post Prodüksiyon | High End |
Müzik | Ricardo Nunez |
Reklam Sorumlusu | Javier Penny |
Reklam Sorumlusu | Viveca Carrera |
Strateji Planlama | Eduardo Grisolle |
Prodüksiyon Şirketi | Canica Films |
Yönetmen | Gonzalo Iglesias |
Ses Mühendisi | Claudia Incio |