Santander - "Keep On, Keeping On"

WCRS

WCRS London, United Kingdom

7041

Marka: Santander
Ülke: United Kingdom

Başlık	Keep On, Keeping On
Haftanın	WCRS
Kampanya	Keep On, Keeping On
Marka	Santander
İlk Yayınlanma Tarihi	2015 / 3
Sektör	Banking & Financial Services, Investments, Stock Brokers
Slogan	simple, personal, fair
hikaye	‘Keep On, Keeping On’ puts the customer at the heart of this fully integrated campaign,which demonstrates how Santander’s brand philosophy – Simple, Personal, Fair –effortlessly fits in with people’s everyday lives, and is the keystone toSantander’s strategy and campaign messaging.
felsefe	In this new series of light-hearted commercials, we see how different customerscontinue to earn everyday value, without changing their behaviour; don’t changeyour life, change your bank! Utilising press, poster, TV and digital, the campaign celebrates the little things we allenjoy doing, from the ordinary to the unusual. As well as Santander’s‘ambassadors’ Jenson Button, Rory McIlroy and Jessica Ennis-Hill, thecommercials feature prize gardeners, failed bakers and intrepid explorers. This is a relevant, entertaining and engaging campaign that demonstrates Santander’songoing commitment to ‘keep on’ delivering value to its customers 24/7.
Medya Türü	Television
Süre	30 seconds
film müziği	CORD
Account Management	Archie Tollast
Account Management	Pumie Msengana
Account Management	Jorge de Federico
Planning	Erminia Blackden
Planning	John Crowther
Prodüksiyon Şirketi	Moxie
Yönetmen	Neil Gorringe
Prodüksiyon Şirketi Prodüktör	Jess Ensor
Editör	James Rosen
Post & Audio production	Gramercy Park studios
Post producer	Annika Gustavsson
Colourist	Ben Rogers
2D artist	Eileen Chan
Sound Engineer	Zak Kurtha
Müzik	CORD