Nike - "Seismograph"

BBDO Argentina

BBDO Argentina Buenos Aires, Argentina

7683

Marka: Nike
Ülke: Argentina

Reklamcı: Nike

Başlık	Seismograph
Haftanın	BBDO Argentina
Kampanya	Seismograph
Reklamcı	Nike
Marka	Nike
İlk Yayınlanma Tarihi	2012 / 8
Sektör	Outdoor Sports & Athletics
hikaye	Nike and BBDO Argentina proved that Boca’s fans can shake any stadium The biggest myth in Argentine football surrounds the Bombonera (Boca Jr. stadium). They say it actually pulsates, generating fear and pressure that crumbles the strongest of rivals. Nike, Boca’s official sponsor, wanted to prove that Boca’s hardcore fans can really make even the sturdiest stadium move. The best way to prove it was to measure the stadium’s movement in the same way earthquakes are measured, on the Richter scale, by using a seismograph. The place chosen for this field experiment was Estadio del Bicentenario, a brand new impressive stadium, that was designed to resist seismic movements as it is located in San Juan, the “capital of the seismic movements” in Argentina, and one of the most studied areas by seismologists around the world. To measure the movement of the stadium we installed a digital seismograph that received transmissions from 4 accelerometer sensors placed strategically under the Boca’s fans stands. The objective was to measure the movements for the full duration of the final of Copa Argentina (Boca vs. Racing) and see the increases at key moments when Boca’s fans had reasons to react.
Medya Türü	Ambient
Prodüksiyon Sorumlusu	Rodrigo Elizalde
Prodüksiyon Sorumlusu	Nicolas Ferrer
Prodüktör	Pedro Saleh
Prodüksiyon Şirketi	Saké Productions
Ajans Prodüktörü	Rodrigo Lema
Ajans Prodüktörü	Veronica Zeta
Sanat Yönetmeni	Joaquin Campins
Reklam Yazarı	Roberto Espino
Other	Alejandro Gowland
Yaratıcı Yönetmen	Rodrigo Grau
Yaratıcı Yönetmen	Ramiro Rodriguez Cohen