Lenovo - "The Screen Jacket by Lenovo"

Ogilvy Paris

Ogilvy Paris Levallois-Perret, France

34676

Başlık	The Screen Jacket by Lenovo
Haftanın	Ogilvy Paris
Kampanya	The Screen Jacket
Reklamcı	Lenovo
Marka	Lenovo
İlk Yayınlanma Tarihi	2015 / 12
Sektör	Computers, PDAs & Calculators
hikaye	What good is a light-weight, sleek, tablet with an integrated projector that you can have on you to project whenever and wherever you want, if you don't have a screen or a white wall handy to project on to? So, to fully benefit from the new Lenovo tablet and project wherever you are, Ogilvy Paris went to work creating an entirely new accessory -- not a campaign-- but a functional, solution-oriented accessory to compliment the Lenovo tablet. Fondly coined the Screen Jacket, the Agency worked with Parisian fashion designers to create tailored streetwear jackets that when turned inside out, transform into a screen so you can project anywhere you want to.
Medya Türü	Product Design/Development
Süre	86 seconds
Market	France
Yaratıcı Yönetmen	Baptiste Clinet
Yaratıcı Yönetmen	Paul Krietmann
Sanat Yönetmeni	Clara Noguier
Reklam Yazarı	Olivier Le Lostec
Head of Integrated Production	Antoine Bagot
Integrated Producer	Marine Redon
Integrated Producer	Ivan Pejcic
Müşteri Direktörü	Augustin Neuve Eglise
Müşteri Temsilcisi	Kevin Donati
Prodüksiyon Şirketi	Pavillon Noir
Prodüktör	Ghislain de La Chaise
Yönetmen	Alliocha Madeuf
Yönetmen	Paul Lombard
Yönetmen	David Hugonot
Fotoğrafçı	Elise Gerosa
Marketing Director Lenovo, Europe	Laurent La Rocca