Aldi - "Tomatoes"

McCann Barcelona

McCann Barcelona Barcelona, Spain

Ödüller

6788

Marka: Aldi
Ülke: Spain

Reklamcı: Aldi

Başlık	Tomatoes
Brief	This campaign shows that print is alive and well by using it in a fresh way, while also promoting the fresh products at Aldi Supermarkets. It worked by visiting a newspaper's offices to wrap fruit on the spot in an actual page from that day's paper, quickly shoot it, and then turn it into an ad next to the page concerned.
Haftanın	McCann Barcelona
Kampanya	Fresh Prints
Reklamcı	Aldi
Marka	Aldi
İlk Yayınlanma Tarihi	2018 / 5
Sektör	Department Stores, Supermarkets
hikaye	We published a series of pages in real time, something that was only possible with digital media. How? We coordinated this action with a couple of newspapers to get the freshest news at 9:00pm. We printed this and used it to wrap our fresh products, we took a picture, made our ad and sent it to presses before 11:00pm, when they get started. Accomplished: Our fresh product launched right next to the news that it was wrapped with, and we proved that printed press its more alive than it ever was.
Medya Türü	Print
Medya Ajansı	Havas Barcelona
Yaratıcı Yönetmen	Jon Lavin
Yaratıcı Yönetmen	Raquel Martínez
Yaratıcı Yönetmen	maite carrillo
Yaratıcı Yönetmen	Fernando Cerezo
Yaratıcı Yönetmen	Jaume Rufach
Yaratıcı Yönetmen	Eduard Cubel
Sanat Yönetmeni	Fernando Cerezo
Sanat Yönetmeni	Max Gener
Reklam Yazarı	Monica Moro
Reklam Yazarı	Jon Lavin
Account Management	Eva Soler
Account Management	Kelya Rodríguez
Prodüksiyon Şirketi	CRAFT
Görüntü Yönetmeni	Pere Pascual
Ajans Prodüktörü	Sara Cuadrado
Ajans Prodüktörü	Raquel Aguinaga
Yaratıcı Ajans Başkanı	Monica Moro
General Creative Director	Marta Lluciá
President of Creative Leadership Europe	Adrian Botan