| Başlık | Frozen-Palazzo |
| Haftanın | M&C Saatchi |
| Kampanya | We Hate Waste |
| Reklamcı | E.ON |
| Marka | E.on |
| İlk Yayınlanma Tarihi | 2016 / 12 |
| Sektör | Energy & Water Authorities, Utilities |
| hikaye | The integrated campaign, entitled ‘We Hate Waste’, saw a historic building in the prestigious Brera district of Milan appear completely frozen due to an air conditioner being left on for months. On the first day of the week-long stunt no branding was used, leaving the country speculating what had happened. On the second day, E.ON’s branding was revealed at an event at the historic building to discuss energy waste issue. With the stunt taking place above the world-famous Radetzky bar, people were invited to try the limited edition Radetzky-on-the-Rocks drink, custom-made for E.ON. During the installation, hundreds of passers-by stopped in the middle of the street to observe the spectacle and try to find out what was going on. To add to the drama, two fire trucks were parked on a sidewalk, with an entire brigade reacting to a seeming emergency, which included rescuing people from the windows in a crane. Irritated neighbours out in the cold reacted with protests and placards, reading: ‘Stop Waste’ and ‘Not in our area’. |
| Medya Türü | Outdoor/Out of Home |
| Süre | |
| Yaratıcı Yönetmen | Vincenzo Gasbarro |
| Yaratıcı Yönetmen | Luca Scotto di Carlo |
| Managing Partner | Vincenzo Gasbarro |
| Managing Partner | Luca Scotto di Carlo |
| Managing Partner | Head of Digital Design |
| Proje Sorumlusu | Marta Pettenuzzo |
| Social Media Manager | Serena Giovinazzo |
| Social Media Manager | Martina Fretta |
| Sanat Yönetmeni | Fabio Lettieri |
| Reklam Yazarı | Davide Pasquale |
| Digital Art Director | Claudio Laragione |
| Reklam Yazarı | Giuseppina Laccarino |
| Prodüktör | Federico Fornasari |
| Prodüksiyon Şirketi | Utopia |
| Prodüksiyon Sorumlusu | Francesco di Trani |
| Prodüksiyon Şirketi Prodüktör | Nicholas Grundy |
| Prodüksiyon Şirketi Prodüktör | Luigia Sergio |
| Prodüksiyon Şirketi Prodüktör | Giovanni Lamonaca |
| Yönetmen | Alex Grazioli |
| Yönetmen | Head of Digital Design |
| Editör | Elia Bersani |
| Editör | Monica Magnani |
| Editör | Madlain Sabin |
| Editör | Luca Cingolani |
| Fotoğrafçı | Marco Cremascoli |
| Post Prodüksiyon | Germano Finco |
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