46664/Coca-Cola - "The Text"

Pereira O'Dell

Pereira O'Dell San Francisco, United States

27646

Marka: 46664/Coca-Cola
Ülke: United States

Reklamcı: Coca-Cola Company

Başlık	The Text
Haftanın	Pereira O'Dell
Kampanya	#TrueFriendship (#VerdaderoAmigo)
Reklamcı	Coca-Cola Company
Marka	46664/Coca-Cola
İlk Yayınlanma Tarihi	2015 / 7
Sektör	Soft Drinks, Tonics
Slogan	#TrueFriendship (#VerdaderoAmigo)
hikaye	This short film is directed by Oscar-winning screenwriter ("Milk) and LGBT activist, Dustin Lance Black. The film addresses loyalty and friendship while addressing the delicate subject of teen homosexuality. The messaging encourages teens to take a stand against bullying and to choose friendship over cruelty. “I’m proud to have worked with Coca-Cola on their ‘Crossroads’ series of films because at their core each helps demonstrate how choosing the path of compassion at crucial moments paves the way to true friendship and happiness,” said Black. “’The Text’ was perhaps the most personal for me to direct. As an artist, I feel I have a responsibility to share the stories of who LGBT people truly are in order to dispel any atmosphere of fear that might prevent LGBT people from sharing their lives openly.”
Medya Türü	Web Film
Süre	462 seconds
Daha fazla bilgi	https://www.youtube.com/user/cocacola
Music Supervision	Aminé Ramer
VFX	Laundry
Original Score Composer	Grayson Sanders
Illustrator/Retoucher	Adhemas Batista
Editör	Umlaut Films
Müzik	One Direction
Yaratıcı Yönetmen	Jaime Robinson
Yaratıcı Yönetmen	Rafael Rizuto
Grup Yaratıcı Direktörü	Jason Apaliski
Yaratıcı Ajans Başkanı	PJ Pereira
Yönetmen	Dustin Lance Black
Proje Sorumlusu	Lauren Parker
Müşteri Direktörü	Mona Gonzalez
Müşteri Temsilcisi	Rose Valderrama
Chief Strategy Officer	Ana Cortat
Müzik	One Direction
Strategist	Sara Lezama
Sanat Yönetmeni	Luke Acret
Reklam Yazarı	Omid Amid
Tasarımcı	Moses Kelany
VP of Distribution	Joshua Brandau
Head of Development, POD Entertainment	Robert Lambrechts
Business Affairs Director	Russell Nadler
VP Production	Jeff Ferro
Co-Director of Client Services	Henry Arlander
Director of Marketing/PR	Molly Parsley
Senior Film Producer	Victoria Whitlow
Trailer and Interactive Editor	Collin Kriner
Poster Designer	Erik Buckham
Sr Production Designer	Aaron Rodriguez
Prodüksiyon Şirketi	Bully Pictures
Görüntü Yönetmeni	Carlos Veron
Prodüksiyon Şirketi Prodüktör	Jason Forest
Prodüksiyon Şirketi Prodüktör	Gunner Clancey
Editing Şirketi	Umlaut Films