Coffee Shot - "THE SLEEPY RADIO ANNOUNCERS"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

5488

Başlık	THE SLEEPY RADIO ANNOUNCERS
Haftanın	BBR Saatchi & Saatchi
Kampanya	CoffeeShot Sleepy Annoucers Campaign
Reklamcı	Elite (now merged into Strauss Group)
Marka	Coffee Shot
İlk Yayınlanma Tarihi	2015 / 2
Sektör	Coffee, Tea, Chocolate Drinks, Breakfast Drinks
Slogan	Coffee Shot. Wakes you up.
hikaye	When the country's largest dairy tasked us with launching "Coffee Shot": their new caffeine packed small-bottled coffee drink, we decided to demonstrate the product's caffeine boost by targeting morning commuters.
felsefe	Most people drive to work in a state of semi consciousness but usually turn on the radio all the same. Undeniably, these are some of the people that would benefit most from drinking Coffee Shot. We decided to take advantage of that. We took over a few commercial radio breaks and aired sleepy versions of well-known hard sale radio spots prior to the original ones for a whole month.
Medya Türü	Radio
Süre	111 seconds
Chief Executive Officer (CEO)	YossiLubaton
Yaratıcı Yönetmen	Nadav Pressman
Yaratıcı Yönetmen	Eran Nir
Reklam Yazarı	Eran (Shushu) Spanier
Reklam Yazarı	Lior Shoham
Prodüksiyon	Dorit Gvili
Creative Case Writer	Eva Hasson
Prodüktör	Odelia Nachmias
Account Group Head	Maya Salomon
Müşteri Süpervizörü	Moran Lupo
Müşteri Temsilcisi	Chen Halpern
Strategic Planning	Shai Nissenboim
Planner	Gilad Kremer
Traffic	Roniot Doanis