Omo - "The Omo Tag"

TBWA\RAAD

TBWA\RAAD Beirut, Lebanon

10050

Başlık	The Omo Tag
Haftanın	TBWA\RAAD
Kampanya	The Omo Tag
Reklamcı	Unilever
Marka	Omo
İlk Yayınlanma Tarihi	2019 / 1
Sektör	Cleaning Products, Soaps, Detergents
hikaye	The OMO Tag is like those you’ll find on all new clothes, but made entirely out of OMO detergent and 100% water-soluble. To reassert the brand's cause of advocating for an active lifestyle, the agency partnered with Lebanon’s biggest sports’ shop and placed the tags on the types of clothes that get the most dirty. Consumers simply had to remove the tag and put it inside their washing machines. It produced enough detergent to wash up to three garments, enabling users to witness OMO’s stain-removing power through an immersive experience.
Medya Türü	Case Study
Süre	30 seconds
Yaratıcı Ajans Başkanı	Walid Kanaan
Yaratıcı Yönetmen	Manuel Bordé
Yaratıcı Yönetmen	Fouad Abdel Malak
Sanat Yönetmeni	Oswaldo Sa
Yaratıcı Yönetmen Ortağı	Oswaldo Sa
Sanat Yönetmeni	Pedro Velasquez
Reklam Yazarı	Leonardo Konjedic
Reklam Yazarı	Tarik Frank
Motion Graphics Designer	Lucas Pimenta
Müşteri Direktörü	Diana Georges
Communications Director	Romy Abdelnour
Head Of Planning	Remie Abdo
Strateji Planlamacı	Heela Daudzai
Production support	Christopher Ghorayeb
Prodüktör	Rouba Asmar
Yönetici Direktör	Sagar Mirchandani
Proje Sorumlusu	Mickdad Bhojani
Chemical composition analyst	Fatima Durrain
Print Technical Specialist	Ankit Bhatia
Production Unit Director	Saad Khan
Technical Lead	Marwan Elhussein