| Başlık | Goodnight |
| Haftanın | Y&R London |
| Kampanya | Goodnight |
| Reklamcı | Dream Plc |
| Marka | Dreams |
| İlk Yayınlanma Tarihi | 2011 / 4 |
| Sektör | Home Furniture |
| Slogan | We won't sleep until everyone's in their dream bed. |
| felsefe | The campaign brings to life Dreams’ mission to help everyone in the UK get a great night’s sleep. It marks a significant shift in creative approach for the retailer away from its previous price-led campaigns and is the first of its kind for Dreams. Shot in a warm, inviting light, the ad features a cross section of the nation turning their lights off, getting cosy and bedding down for a great night’s sleep in their Dreams bed. The spot concludes by showing a Dreams employee turning off his own bedside lamp, while the end line reads: “We won’t sleep till everyone’s in their Dream bed”. The ad was shot by Toby McDonald at Partizan, edited by Russell Icke at the Whitehouse. Visual effects were completed by The Mill. The campaign is accompanied by an enchanting cover version of the song ‘Hushabye Mountain’ by the jazz singer Stacey Kent. |
| Medya Türü | Television |
| film müziği | “Hushabye Mountain” performed by Stacey Kent |
| Müşteri Direktörü | Sally Nielson |
| Strateji Planlama | Kate Nettleton |
| Prodüksiyon Şirketi | Partizan London |
| Yönetmen | Toby MacDonald |
| Reklam Yazarı | Mark Waldron |
| Sanat Yönetmeni | Dave Godfree |
| Yaratıcı Yönetmen | Mark Roalfe |
More Work
SEE ALLSpotify
- MARKA:
- Vodafone
- HAFTANIN:
- Y&R London
Sky Sports
- MARKA:
- Vodafone
- HAFTANIN:
- Y&R London
Goodnight
- MARKA:
- Dreams
- HAFTANIN:
- Y&R London