Sony Playstation - "Mr. Lee, Tailor To Superheroes And Villains"

Leo Burnett Madrid

Leo Burnett Madrid Madrid, Spain

4875

Başlık	Mr. Lee, Tailor To Superheroes And Villains
Haftanın	Leo Burnett Madrid
Kampanya	Mr. Lee, Tailor To Superheroes And Villains
Reklamcı	Sony Corporation of America
Marka	Sony Playstation
Posted	Haziran 2011
Sektör	Event/Tradeshow Management
felsefe	The challenge was to make a design great enough to reach fans: Comic Fans - Video Games Fans - MMO players Fans The design also had another challenge: to mix two worlds: the old fashion look of a tailor shop with a modern and cool touch of Playstation
Sonuç	The Madrid shop was more successful than Gotham city's. The appointments were all filled in just a few hours and hundreds of suits were ordered. The earn media represented 4000% Return On Investment to the brand. And we are talking about news content, not advertising. "Mr. Lee´s tailor shop is our most successful launch campaign since I've been working at Playstation." Francisco Sayans. Interactive Media Manager. PlayStation.
Medya Türü	Packaging, Branding & Design
Yaratıcı Yönetmen	Chacho Puebla
Yaratıcı Yönetmen	Juan Christmann
Yaratıcı Yönetmen	Juan Sevilla
Sanat Yönetmeni	Bruno Nakano
Sanat Yönetmeni	Juan Sevilla
Reklam Yazarı	Juan Christmann