Başlık | LEGOPRESS |
Haftanın | VML |
Kampanya | LEGOPRESS |
Reklamcı | LEGOLAND Florida Resort |
Marka | LEGOLAND Florida Resort |
Posted | Mayıs 2018 |
Sektör | Toys & Games |
hikaye | In an age where kids spend more time in front of screens, how can LEGOLAND inspire kids to play, build and make art showing them their imagination has no limits? We brought together our superfans, paint, 7,897 LEGO bricks, LEGO artists and a vintage printing technique. Inspired by their favourite LEGOLAND rides, kids co-created postors using LEGO as moreable types in old letterpress machines. We created an experience that crafted the first campaign printed with LEGO bricks, and a new activity at LEGOLAND Florida. |
Medya Türü | Promotion & Event |
Süre | |
Global Chief Creative Officer | Debbi Vandeven |
Yaratıcı Ajans Başkanı | Mike Wente |
Yaratıcı Yönetmen | Fabio Seidl |
Prodüktör | Kolby Slocum |
Ajans Prodüktörü | Lucy Scott |
Group Director | Becka Vigorito |
Creative Director/ art director | Gabriel Jardim |
Creative Director, Copywriter | Guto Monteiro |
Sanat Yönetmeni | Kylie Vandeven |
Tasarımcı | Shelby Hipol |