Faber-Castell - "Picture or Drawing 2"

David The Agency

David The Agency São Paulo, Brazil

1377

Marka: Faber-Castell
Ülke: Brazil

Reklamcı: Faber-Castell

Başlık	Picture or Drawing 2
Haftanın	David The Agency
Kampanya	Picture or Drawing
Reklamcı	Faber-Castell
Marka	Faber-Castell
İlk Yayınlanma Tarihi	2023 / 1
Sektör	Stationery & Office Supplies
felsefe	A Faber-Castell campaign, created by DAVID São Paulo, has stopped traffic in Brazil. A series of OOH ads were spread across several cities, with the following question: “Picture or Drawing?” To show the efficiency of its EcoLápis Cor SuperSoft line, the brand invited artists to create paintings to show how art made with Faber-Castell products can be hyper-realistic. Photos of each painting were placed next to each other as a true test. The mission looks easy, but it can confuse a lot of people. That's what Faber-Castell found out after a poll in the streets. The poll highlights what only EcoLápis Cor SuperSoft are capable of: drawings so realistic they can be mistaken for photos. The campaign features 5 professional illustrators, including members of Ateliê Aberto, a virtual community created by Faber-Castell on Facebook for art lovers. Artists Pedro Lopes, Jader Ferreira, Will Costa, Sâmia Escorcio and Gustavo Assarian impress with their hyper-realistic productions. In all, 10 paintings were produced, which promise to confuse the public's mind. The campaign focuses on digital and OOHs (bus and subway shelters), which will feature art with a simple question prompting the public to guess whether it’s a picture or drawing. People will be able to share their guesses online at www.fotooudesenho.com.br, a website created for the project.
Medya Türü	Outdoor/Out of Home
Global Chief Creative Officer & Partner	Pancho Cassis
Global COO	Sylvia Panico
Yaratıcı Yönetmen	Edgard Gianesi
Yaratıcı Yönetmen	Renata Leao
Yaratıcı Yönetmen	Guiga Giacomo
Yaratıcı Ekip	Guto Merino
Yaratıcı Ekip	Filippe Pacheco
Prodüksiyon	Fernanda Peixoto
Prodüksiyon	Ariama Pereira
Prodüksiyon	Ana Beatriz Duarte
Edition	Silvio Figueira
Edition	Ava Silva
Account Management	Tom Gil
Account Management	Rodrigo Kozma
Account Management	Bárbara Maximo
Planning Team	Carolina Silva
Planning Team	Júlia Smidt
Planning Team	Aline Nunes
Innovation	Toni Ferreira
Innovation	Gustavo Nanes
Social Media Team	Angela Andrade
Social Media Team	Beatriz Azevedo
Media Team	Marcia Mendonça
Media Team	Renato Gabriel
Media Team	Mariana Tolosa
Media Team	Cibele Vilela
Media Team	Victor Santana
Global PR Director	Sandra Azedo
Reklam Sorumlusu	Flávia Giordano
Reklam Sorumlusu	Marcelo Vecchi
Reklam Sorumlusu	Illana Roque
Reklam Sorumlusu	Deyse Silva